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What is effective?

Discover the essence of effectiveness in design and how it shapes the world around us. Explore how simplicity and borrowed ideas lead to remarkable creations that inspire and improve our lives.

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What is effective?

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  1. What is effective?

  2. If there’s anything that our business has taught us,it’s that the simplest ideas are always the best.

  3. And that the best ideas are often borrowed.

  4. If there’s anything that our clients have taught us, it’s that the best ideas are the bestbecause they’re effective.

  5. Not surprisingly, what may well bethe most effective idea ever created,that’s been borrowed time and time again,did not originate from a woman or a man,but from a greater entity…

  6. one with a grand design.

  7. And coincidentally, the basis of this grand design,is just that:

  8. A design.

  9. It’s the basis of this,

  10. this,

  11. this,

  12. and thankfully, these.

  13. This remarkably simple designhasn’t just inspired the most heavenly creations,but the most effective man-made ones also.

  14. It’s given us freedom,

  15. provided pleasure,

  16. relieved pain

  17. and fostered competition.

  18. It’s a mode of prevention,

  19. a symbol of commitment,

  20. devotion,

  21. and tolerance.

  22. It has inspired spectacular venues,

  23. and ways to pay for them.

  24. It has indulged,

  25. entertained,

  26. and protected us.

  27. Most importantly, this paragon of effectiveness

  28. continually makes us strive for excellence.

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