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Disclosure in the Time to Change Campaign Erik Baurdoux

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Disclosure in the Time to Change Campaign Erik Baurdoux HSPR Summer School 2013: Research on Stigma and Discrimination e.j.baurdoux@lse.ac.uk. A social movement for mental health: individual support. Started in 2008 100,000 + Facebook fans 40,000 + pledges

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slide1

Disclosure in the Time to Change Campaign

Erik Baurdoux

HSPR Summer School 2013: Research on Stigma and Discrimination

e.j.baurdoux@lse.ac.uk

a social movement for mental health individual support
A social movement for mental health: individual support
  • Started in 2008
  • 100,000+ Facebook fans
  • 40,000+ pledges
  • Celebrity supporters:Stephen Fry, Ruby Wax, Ulrika Jonsson, Alastair Campbell, Fiona Philips, Frank Bruno, Patsy Palmer…
personal experience
Personal experience
  • First saw Schizo when I was going through an episode of severe depression: http://www.youtube.com/watch?v=YJC-AJWNES8
  • Experienced misunderstanding and stigma
  • Internet and writing kept me busy
  • One of my former professors who disclosed on his webpage as inspiration
  • Got involved with Time to Change
  • Don’t get me wrong: https://www.youtube.com/watch?v=E5Ju55ALOLE
what was it like
What was it like?
  • Exciting experience and given the opportunity to do something I was passionate about
  • Daunting at times
  • Great support from Time to Change and mentor as well as film crew; media-training
  • Confidence and happy
  • Heartwarming reactions from many people
a few numbers
A few numbers
  • Flat-sharing: Initially over 300 emails
  • After mental health disclosure: 20% said they did not have a problem with it. Majority of whom mentioned they had previous experience with mental illness (themselves or colleagues)
  • Similar for dating website
yougov poll
Yougov poll
  • Limitations of the experiment (mental health disclosure on website)
  • Media attention (radio, newspaper, blog)
  • Facebook activity
  • Linked with yougov poll: 60% of us would not rent a room to someone with a mental health problem, more than three times as many as who would say no to someone with a physical health problem (18%).
afterwards
Afterwards
  • Underestimated friends/colleagues
  • Less ashamed to talk about it
  • Many students contacted me or colleagues concerned about their tutees
  • Internet can be a big help for many
  • Time to Change campaign inspired other countries
why stigma
Why stigma?
  • Brand, burning with a hot iron; stigmata
  • But mental illness mostly invisible
  • Very common: we all know someone who is affected by mental health issues
  • Feeling of shame (lazy, worthless, etc)
  • Fear (media portrayal of violent cases)
  • Lack of understanding; difficult to imagine what it is like or put into words.
time to talk
Time to talk
  • Get people to talk about it
  • Normalise mental illness
  • Time to talk:http://www.youtube.com/watch?v=4tiYbhVBjTk
  • Hopefully it will help reduce stigma over time
  • Long-term effort by many people
  • Time to Change now funded by Department of Health
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Thank you!

e.j.baurdoux@lse.ac.uk

www.time-to-change.org.uk/

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