Campaign for Change How to build and develop your own campaign Hungry for Change 2013
Aims • Understand what campaigning is all about • Consider local and national campaigns • Develop your own campaign • Explore policy making
Why do we campaign? • Because we see something that isn’t right. • We disagree with one opinion • We want to change the world • We have experienced poor treatment and want to put it right • Because we care • We believe in a cause • It’s fun • It’s a good way to meet others who believe in our own ideology
Getting started 3 key factors to consider when planning a campaign: • Finding a relevant, topical issue • Having a strong message • Communicating in an appropriate way
Campaigning Nationally National campaigns must be eye catching, iconic, have a memorable slogan, and a recognisable design. You must be able to read and understand the message within 10 seconds of seeing it. Using drama and costume to enhance your campaign is a very good idea. Think of some memorable adverts…
Where an icon can go a long way to enhance your campaign • http://www.youtube.com/watch?v=M0mXUC0cUPg • http://www.youtube.com/watch?v=F_-9QFvhQWo • http://www.youtube.com/watch?v=ppnpSu27AH4
Campaigning locally Think about your own area. Is there something local where you could affect change? Motivating – finding relevant (local) issues, creating strong messages and using appropriate and innovative communications Engaging - getting a dialogue going, getting more people involved and building your campaign Examples – specialised eating disorder unit, campaigning for healthier choices at local schools, campaign to prevent closure of youth service facility and helpline
Emma Emma’s brother battled with anorexia nervosa from the age of 12. Unfortunately her GP didn’t take her brother’s case seriously as eating disorders in boys was fairly unknown. As her brother fell more ill, her GP referred him for counselling. However because he was a boy he could not access any treatment, because there simply was none available. It wasn’t until he required hospital admission that he finally received the help he needed, and by that time it was too late, as he’d done serious damage to his bones and organs.
Emma Emma is now campaigning for a local specialist eating disorder facility which treats boys and girls. Her campaign has involved a petition signed by local schools, regular meetings with the doctors, and she has had put pressure on the local council. She even visited Parliament to pressurise her local MP because it was such a key issue.
Introducing Freddo – A guide on planning you campaign • Example: Fairer priced Freddo • Freddo Frog is a popular snack sized chocolatebar made by Cadburys. • In just the last 5 years Freddo has doubled inprice. From 10p to now costing 20p. • Also affects other brands: Mars bar was 44p, now 55p. • Chocolate bars are being made smaller to keep costs low as cocoa is increasingly more expensive • This also reflects the growing cost of food pricing.
Campaign for Fairer Freddo • We want to see fairer priced andbetter value for money chocolate • We want to stop the spiralling increase in the world’s food market. • Campaign for a fairer Freddo aims toput pressure on the world’s chocolate giants to create a fairer priced chocolate product. • The pricing of cocoa also has a role to play in the world food economy and we want to ensure farmers get a fair deal.
Next step: How to write a policy motion Campaign policy campaign
The point of policy • To say what we believe • To encourage debate • To generate ideas for campaigns • To influence others to adopt some sensible ideas • Who knows – these ideas may end up as government policy!
Getting started Pick a topic which • Interests you b) Presents a problem which needs solving c) Isn’t already a part of policy (or else it is but you disagree with the current policy)
STRUCTURE Motions are generally written in three sections – the three Ps • X notes These points are the problems: highlighting the background to the issue • X believes These points are the principles: outlining the reasoning behind the Motion • X resolves These points are the proposals: outlining what is to be done Some motions use other phrases like ‘x calls for’, these are complicated and therefore, we will ignore them for now
Resolves can include • To write a letter (saying to who, and outlining what it should say) • To add something to an existing policy (making it as specific as possible) • To campaign on the issue • To promote knowledge of an issue • To work with other groups on an issue – naming the groups if possible
Example Policy motion writing takes three stages: Notes: Freddo Frog is a popular snack sized chocolate bar made by Cadburys. In just the last 5 years Freddo has doubled in price. From 10p to now costing 20p. Believes: That Freddo bars are overpriced That chocolate is now overpriced and products are poor value for money That the world food pricing is rising out of control Resolves: To lower the price of Freddo back to 15p To regulate increasing food pricing
What next? • Petitions • Get support from other organisations • Lobby MPs for support • Publicity • Media
Your turn In groups plan out a short policy using the structure provided above. It doesn’t need to be related to health or eating disorders.
How to really make an impact • Keep the pressure up • Keep people invested in the issue • Turn it into a campaign