Change Readiness Campaign Theme. “Together to the Future”. Goals. Objectives. Mission. Situation Analysis. Change Readiness Campaign Development. Message Development. Communications Strategy. Communications Channels. Measurement. Step 1: Mission. Goals. Communications Objectives.
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“Together to the Future”
Change Readiness Campaign Development
(Researching the DHS Landscape)
Through Research Develop an Audience Analysis on Each Audience Group
ELECTRONIC PRESS KITS (EPKs)
MEDIA RELATIONS (Limited)
REWARDS and RECOGNITION
SELECTING COMMUNICATIONS CHANNELS
MEASUREMENT and EVALUATION
Workgroup Needs to Develop methods for measurement of effectiveness (e.g. survey, interviews)