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Masterful Presentations The AHA method L earning How to Learn Mark W. Hardwick, Ph.D.

Masterful Presentations The AHA method L earning How to Learn Mark W. Hardwick, Ph.D. Learning Objectives . Heighten your awareness … Increase your knowledge … Enhance your skills . . . Move the needle…. Agenda. Learn how to establish instant connection

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Masterful Presentations The AHA method L earning How to Learn Mark W. Hardwick, Ph.D.

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  1. Masterful PresentationsThe AHA methodLearning How to LearnMark W. Hardwick, Ph.D. www.medicalpresentationpros.com

  2. Learning Objectives • Heighten your awareness … • Increase your knowledge … • Enhance your skills . . . • Move the needle… www.medicalpresentationpros.com

  3. Agenda • Learn how to establish instant connection • Understand AHA Communication Model • Review strategies for successful sessions • Individual/team prepare a presentation • Real-time presenting—interjective coaching • Video learning and coaching— 1 on 1 • Create Individual Development Plan www.medicalpresentationpros.com

  4. Our Philosophy Prescription without diagnosis is malpractice www.medicalpresentationpros.com

  5. AHA “Process with Structure” • AUDIENCE-CENTERED- Actively Involved • unique connect • bring energy and passion • discover and meet needs/expectations • assess strengths/areas for improvement • ask open ended questions • actively listen- CPR Techniques • two-way communications • demonstrate empathy by using MMFI rule www.medicalpresentationpros.com

  6. AHA “Process with Structure” continued … • Hook audience by making message stick: • demonstrate confident leadership presence • message believable, evidence-based • surprise, insightful and unusual • share memorable examples, truthful stories • utilize KnowledgeRule :(I+rd)+(I+rd)= K www.medicalpresentationpros.com

  7. AHA “Process with Structure” continued… • Authentic and Natural Style • insync gestures, eye contact, voice, content • personalize stories, anecdotes, metaphors • self-knowledge and management—match style to situation and play to strengths • convert nervous energy to performance enthusiasium • improvisational and spontaneous www.medicalpresentationpros.com

  8. From Your Experience… • Characteristics of ineffective presentations • Characteristics of effective presentations www.medicalpresentationpros.com

  9. Remember Aristotle’s advice… “We are what we repeatedly do. Excellence is not an act but a habit”. AND It only takes 10,000 hours for mastery www.medicalpresentationpros.com

  10. Masterful Presentations“The 15- 30 Minute AHA” www.medicalpresentationpros.com

  11. Critical Success Factors“AHA” Presentation • Showing Up • “Burning aha”— Passionate Purpose • Stay “in the moment” • 3 C’s-Connect-Credibility-Confidence • Benefits of interaction— WII-FM • Audience-centered Close www.medicalpresentationpros.com

  12. Design Tips— Phase 1: Burning “Aha” • Align with audience’s expectations • Get to the point - skip the jokes • Quote an expert or study • Clear, concise and compelling message • Pose a challenging question or statistic • Purpose: grab audience attention Completion time 3-5 min. www.medicalpresentationpros.com

  13. Phase 2: Significant Overriding Goal • Identify why issue is relevant to audience needs • Connect past, present and potential solutions • Purpose: show importance of issues Completion time—3-5 min. www.medicalpresentationpros.com

  14. Phase 3: Tangible “Main Idea” • Show value of “main idea” • Purpose: value audience experience/trust • Provide supporting evidence & data • Purpose: establish relevance/creditability • Engage the audience in dialogue • Purpose: Align needs and solutions Completion time: 3-5 min. www.medicalpresentationpros.com

  15. Phase 4: Payoffs for Action • Increase Knowledge and impact • Show benefits of new products or solutions • Purpose: influence and mobilize audience— call for action Completion time: 10-15 min. www.medicalpresentationpros.com

  16. Phase 5: Audience-Centered Close • Connect audience to passion/commitment • Review learning points and “aha’s” • Summarize what you told them • Purpose: To provide time for audience reflection, dialogue and interaction Completion time: 5-10 minutes (more for Q&A) www.medicalpresentationpros.com

  17. Magic Number 7 You will have 30seconds to read the words below: • Read through the paragraph one time only • Don’t study them. Just read the words to yourself. • Analyze response and insights www.medicalpresentationpros.com

  18. How Adult Learning impacts retention? car deck table tree snow bottle money dog pole sand sky dog Plant book soap psychotic music plant rug Freud plant cellar gate HDL dog presentation skills trunk PAPER road knife stool hay smile string plant Grocho Marx wheel air expert rain bird dog www.medicalpresentationpros.com

  19. THE MAGIC # 7 WHAT DO YOU REMEMEBER ? www.medicalpresentationpros.com

  20. Making Presentations Effective: • Primacy effect— 60 second “knockout rule” • Create clear, truthful, compelling messages—support with evidence • Stickiness—make message unusual-relevant-personal –answer question “wii-fm” • Repetition, repetition—repeat key points/provide “hot spice” every 6-8 minutes • Maximize audience involvement— unique connections—create interactive format, tell stories and ask questions • Be Concise and Chunk— MAGIC # 7 rule • Recency effect– memorable ending-be inspirational www.medicalpresentationpros.com

  21. Your Impact on Your Audience • How are you perceived? • What to do increase your impact? • Use Alignment Principle • Merhabian, UCLA 1977 • Visual (non-verbal) 55% • Vocal (voice) 38% • Verbal (content and words) 7% www.medicalpresentationpros.com

  22. Visual (non-verbal) 55% of total presentation impact • Presence—be warm, friendly, respectful & smile • Connect—create physical and psychological safety and closeness with audience • Eye contact- one person one thought • Movement—smooth and natural • Gestures—open hands • Body position—leaning forward, nodding • Standing and speaking position www.medicalpresentationpros.com

  23. Vocal – (voice) 38% of Impact • Volume (Too loud …too soft) • Pace (Too fast … too slow) • Inflection (Monotone … affected) • Pauses (Too long …too short) www.medicalpresentationpros.com

  24. Verbal – ( words) 7% of Impact • Information and content • How to improve? • Word pictures, stories, partial diagrams • Use structuring comments-preview, review & summary • Provide schema—help audience follow lecture and process information; provide incomplete outline/or diagram • Ask challenging and rhetorical questions • Eliminate fill speech—pause • Make your message clear, concise, compelling www.medicalpresentationpros.com

  25. Summary Ideas—message, mechanics, mental processes • Visualize success…10 second stress tool • Primacy effect…Open with energy • Unique connection…friendly & approachable • Be natural—align voice, gestures and content • Provide data-based evidence—make message compelling and credible • Involve audience— create interaction—align audience, material, presenter • Recency effect… end with passion www.medicalpresentationpros.com

  26. Your Turn to Present... • Review your deck of slides—pick 3 slides • Analyze slides— • what are key learning points • develop a power question for audience • identify “watch outs” about slide • Prepare AHA presentation ( open, body & close) • Make it interactive • Deliver slides-receive interjective coaching • Feedback –what did well, what would change… www.medicalpresentationpros.com

  27. Putting Theory Into Practice… Personal Development Plan • Things to start doing… • Things to stop doing… • Things to do differently… • Things to learn more about… www.medicalpresentationpros.com

  28. Game of Life: Improvement is a Commitment to Growing “ If I always do what I’ve always done, I’ll always get what I’ve always gotten.” - Eric Hoffer www.medicalpresentationpros.com

  29. Thank you for your active participation! www.medicalpresentationpros.com

  30. Extra Slides and Stress Presentation www.medicalpresentationpros.com

  31. Small Changes BIG Impact How many get anxious before a presentation? What makes the difference between good stress and bad stress in your life ? www.medicalpresentationpros.com

  32. “Positive energy, not time, is the fundamental currency of High Performance And Low stress”.Dr. James Loehr www.medicalpresentationpros.com

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