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Effective Questionnaire Design for Insightful Research

Understand steps in designing a questionnaire for research purposes. Learn how to specify information sought, type of questions, response forms, wording, sequence, and physical layout to gather valuable data. Make informed decisions and avoid biases for accurate results.

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Effective Questionnaire Design for Insightful Research

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  1. Designing the Questionnaire Chapter 8

  2. Questionnaire Design Process

  3. Steps 1-3 • Specify What Information Will Be Sought • Determine Method of Administration • Determine Content of Individual Questions • Questions must mean something • Filter questions

  4. Step 4: Determine Form of Response to Each Question • Open-ended Questions • When to use

  5. Step 4: Determine Form of Response to Each Question • Close-ended • Pros: • Cons: • Exhaustive? • Mutually exclusive? • “Don’t Know”? • Response-order bias • Split-ballot technique

  6. Step 5: Determine Wording for Each Question • Examples (See handout) • Simple wording • Ambiguous questions • Leading question • Unstated alternatives • Avoid assumed consequences • Avoid generalizations • Avoid double-barreled questions

  7. Step 6: Determine Question Sequence • Opening questions should be __________ • Funnel Approach • Question order bias • Branching questions • AKA Pivot questions

  8. Step 6: Determine Question Sequence • Classification Information Should Come _______ • Basic information • Classification information • Where to put sensitive questions?

  9. Step 7: Determine Physical Characteristics of Questionnaire • Do not make it cluttered • Single page • If longer: • Clear instructions • Use graphics • Renumbering

  10. Steps 8-10 • Develop Recruiting Message of Script • Reexamine Steps 1-8 and Revise • Pretest Questionnaire • What is a pretest? • Number of people:

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