Tracking Content Goals With Google Analytics. Presented by: Keidra Chaney. What I’ll Cover. Setting business objectives Content goals Tools in Google Analytics. About me. Started as web content manager, knowledge of HTML, CSS, PHP Trained through books, courses and experience.
Hey, our client wants metrics on the new microsite
We got 2,000 visits
Hey, so…. What does this spreadsheetmean?
Is that good or bad?
GO TOP DOWN!
Don’t jump in to Google Analytics without a measurement plan for your content!A measurement plan provides context for data and makes using Google Analytics a LOT easier.
Track multiple user actions and $ value
Then “create a goal”
Dunno how to set up events? Go here:
Look at trends to benchmark your average traffic and use that as the standard to beat.
If your unique visitor count increases 5% month over month, that’s your benchmark
View visitor funnel patterns by multiple dimensions – where do visitors drop off?
Don’t jump in to Google Analytics without a measurement plan for your content!
A measurement plan provides context for data and makes using Google Analytics a LOT easier.
Google Analytics Education (Videos and more):
Google Analytics Support:
Google Analytics Blog:
Google Analytics Reporting Tools (Excel Plugins and more):
Google Analytics URL Builder: