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Web Site Analytics with Google Analytics

Web Site Analytics with Google Analytics. Presented by Pete DuMelle PD Design, Inc Brought to you by UniForum Chicago. HTTP://PDDESIGNINC.COM. Overview. What is Analytics Why use Analytics Analytics Usage Process Google Analytics Overview How to set up Google Analytics

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Web Site Analytics with Google Analytics

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  1. Web Site Analytics with Google Analytics Presented byPete DuMelle PD Design, Inc Brought to you by UniForum Chicago HTTP://PDDESIGNINC.COM

  2. Overview • What is Analytics • Why use Analytics • Analytics Usage Process • Google Analytics Overview • How to set up Google Analytics • What are you looking at • Simple interpretations into Analytics

  3. What is Analytics The measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.

  4. Types of Analytics • Off-site Web analytics measure a web site's potential audience, visibility and buzz around the Internet in general. Off-site analytics can be utilized whether you have your own web site or not • On-site Web analytics measures a visitor's usage behavior as they view your web site

  5. Why use Analytics • Measure for success • Design and layout • Content • SEO • Internet Marketing • Bandwidth

  6. Analytics Process • Measure for success • Pick something to measure success on • Understand what you are measuring • Decide what data you will be looking at • Make data driven decisions • What are you going to do with this now? • What are you going to change?

  7. Google Analytics • The enterprise-class web analytics solution that is hosted by Google. • Free • Easy to setup • Google Analytics Apps (API) • Helps increase revenue and ROI

  8. How it works • Designs your site • Sign up for an google account • Add some Jave code to your site (works with CMS) • Let google track web traffic • You view the reports

  9. How to set up • Design your website • Go to http://www.google.com/analytics • Login with google ID or make an new account

  10. How to set up (continued)

  11. How to set up (continued)

  12. How to set up (continued)

  13. How to set up (continued)

  14. How to set up (continued)

  15. How to set up (continued)

  16. How to set up (continued) • Where to put the code? • Copy the following code, then paste it onto every page you want to track immediately before the closing </head> tag. • For dynamic pages, you can use a common include or a template to paste the code. • For any PHP pages, put the following code in a file (for example, analyticstracking.php) and upload it to your site. Then, add the following line to each template page immediately after the opening <body> tag: <?php include_once("analyticstracking.php") ?>

  17. Now You Wait

  18. Reporting

  19. Reporting

  20. Reporting - Email Reports

  21. Reporting

  22. Visitors Reporting • Map • New vs Returning • Visitor Loyalty • Browsers

  23. Traffic Sources Reporting • Direct Traffic • Referring Sites • Search Engines • Keywords

  24. Content Reporting • Top Content • Top Landing Pages • Top Exiting Pages

  25. Reporting Usage • Get a good baseline • Look at the data • Implement a campaign or change site • Review the data for changes • Compare Google data with webhosting data (Google lies)

  26. Key Points • Without analytics you do not know what is working. • Analytics should be put on every page • Analytics should be looked at

  27. Show Live Google Analytics

  28. Pete DuMelle PD Design Inc 847-769-7495 pdumelle@pddesigninc.com Presentation http://www.pddesigninc.com/BusinessBuilding.shtml Articles http://ezinearticles.com/?expert=Peter_DuMelle Thank You

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