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New Media, New Models

New Media, New Models. Propaganda Model. Manufactured Consent Media AS Business 1 st , Public Service 2 nd Sells audiences to other businesses Also product to those audiences “dual product” 5 Filters: Ownership, Funding, Sourcing, Flak, Anti-Ideologies

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New Media, New Models

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  1. New Media, New Models

  2. Propaganda Model • Manufactured Consent • Media AS Business 1st, Public Service 2nd • Sells audiences to other businesses • Also product to those audiences • “dual product” • 5 Filters: Ownership, Funding, Sourcing, Flak, Anti-Ideologies • Non-critical of capital, audience commodity

  3. What is New Media? • Digital/computer technologies • Objects represented by 0s and 1s…CODE • Democratic? • Blurring lines between producers and consumers • Many 2 Many? • Participation or feedback loops • Top-down, bottom-up • Immediacy/Hypermediacy

  4. How Different from Old? • Manipulable • Changeable and adaptable • Networkable • Info exchanged across distance…eradicated • Dense • Lots of info in a small spot • Compressible • And decompressed • Impartial

  5. Remediation • New refashions old • Old refashions itself as a challenge to New • Minimize discontinuities • Entirely absorb old

  6. Convergence Culture • NOT displacing old (tools die?) • Shift in function and status • New media is techno-cultural • Convergence= in brain, between people • “collective intelligence”= collaboration/sharing • Consumption-based • Production-based • “participatory culture” NOT consumer culture • Occurs during media consolidation???

  7. PC Cont'd • 2 levels: • Corporate: • Interest in global $$$ • Grassroots: • Empowered consumers • Help shape content from the corporate level

  8. Remix • “Sampling” as cultural logic • Maybe just make samples, not whole • Take from corporate • Feed corporate • Culture feed culture • “The digital world is closer to the world of ideas than to the world of things” ~Lessig • Cultural shift • RO, RW

  9. Hybrid Economy • Commercial economy • Sharing economy • Creative activity • Sharing creates value • Music? • Commercial leverages sharing • Wikipedia, craigslist, YouTube, MySpace • “participatory culture”??? • Wikinomics=collaboration

  10. Bit Torrent • Philosophy of file transfer • Not a single source, work spreads • At odds w/ ISPs and Cultural Industries • Also a new logic? • Few media companies HAD produced/distribution • Humans not just “receptacles” • Share as much as they consume • MySpace, Facebook, Twitter etc.

  11. Examples • Remediation • Participatory Culture • Remix (RW) • Hybrid Economy

  12. Things to ponder... • Creating a cult of amateurs? Immaterial Labor? • Breaking down old hierarchies or creating new? • Consumers, producers, “prosumers”? • Citizen vs. Consumer?!?! • Commodification of social life? • The Web: ultimate branding and marketing tool? Grassroots vehicle? Both? • Does it matter?

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