What Affects Voter Choice? Demographics? Ideology? To some extent, but not as much anymore. 1) people are not very ideologically consistent 2) not a lot of true ideological variance in the American system. Partisanship?
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Ideology is a value system or belief system accepted as fact or truth by some group. An ideology provides the believer with a picture of the world both as it is and as it should be, and in doing so, organizes the tremendous complexity of the world into something fairly simple and understandable
Phillip Converse argued in an article entitled “The Nature of Belief Systems” that ideology is frequently inconsistent. For example, it is possible to be a “liberal” on issues of national defense while being a “conservative” on fiscal matters.
Prospective voting—describes some voters who are highly informed on the issues and cast their ballots on this basis. These voters know the issue positions of candidates and choose the candidate whose proposals best match their positions.
Retrospective voting—when voters support the incumbent party or candidate irrespective of their ideology but because they are pleased with the performance of a candidate. Similarly it is retrospective voting when a voter reverses their position when they are displeased with a candidates performance.
retrospective voting can be an effective form of popular control because it forces public officials to anticipate the voters’ likely response in the next election.
I’m Dan Holliman, candidate for governor. If I’m elected, I will do everything in my power to attack the number one issue facing our state:
too much sugar in our breakfast cereals. As a father, I have seen my own children so hopped up on Sugar Pops, they were bouncing off the walls. Then they get to school and they’re too wired to work. They wind up disrupting the class, making smart-aleck comments to the teacher and getting into fights during recess. Then, when the sugar rush wears off, they’re lazy and lethargic. Sugar-filled cereals are screwing up our test scores, contributing to the dropout rate and leading our children on a frenzied rush to a life of crime. Make me your governor and Cap’n Chrunch will go down with his ship.
“Without so much as a word about security, abortion, environment, taxes, crime or welfare, Mr. Holliman seeks our state’s highest office. A jeremiad against processed sugar is ludicrous. The food manufacturers and the FDA assure us the cereals are perfectly healthy. Mr. Holliman would do well to broaden his horizons, abandon his Don Quixote quest against Count Chocula and address the real issue facing this state”
“You want to fight crime? Stop sending kids into the world wired on Cocoa Puffs. You want security. Keep the snipers away from the cold cereal. You want to reduce welfare dependency? Help low-income families afford brain food like wheat germ. Abortion? There’d be a lot fewer unwanted pregnancies if teenagers’ brains weren't scrambled by all that sugar. And the environment? The crap we pour into our unsuspecting kid’s cereal bowls each morning contains as many toxins as a Superfund site.” The reasons the newspaper is attacking my candidacy is because it’s in the pocket of the grocery stores.
I’m Dirk Dolittle. I’m running for governor because I truly love this state. I was born here. My lovely wife, Louise, and I have raised three wonderful children here. If you love our state as much as we do, if you want us to have a future as bright as the best days of our proud past, I’d appreciate your support.
the values emphasized in higher education--logical argument, open-mindedness, unemotional analysis--predispose the educated, liberal and conservatives alike to a somewhat greater acceptance of people and practices different form them and theirs
I. Public Opinion is extremely important in a democracy. Why? Because people care deeply about what their fellow citizens believe—in large part because they believe that in the long run public opinion determines what government does.
We are faced with many problem in this country, none of which can be solved easily or inexpensively. I am going to name some of these problems and for each one I’d like you to tell me whether you think we’re spending too much money , too little money, or about the right amount.