Search Engine Optimization Basics Bob Keating Search Program Manager FirstGov Technologies, GSA SEO Topics Search Visibility Factors Basics of Search Friendly Design Site Maintenance Resources Search Visibility Factors Basic Page Components Text (Keyword) Component
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Search Program Manager
FirstGov Technologies, GSA
Quote: “Metadata improves search relevancy”
False. Except for title and description tags, Web search engines ignore other metadata. However, Metadata does matter to enterprise search.
Quote: “Using standard metadata is a best practice.”
False. It is only a best practice if the metadata is used by your agency for specific applications (e.g. enterprise search or content syndication). It is not a best practice among professional web designers.
Quote: “If more agencies were diligent about adding metadata, Google would pay attention”
False. Industry is focused on developing algorithms that determine relevancy based on content rather than what an author or metadata creator says about the content
<head><meta name=“robots” content=“no index, nofollow”></head>
if (top == self) self.location.href = “index.html”;
Webmaster World: http://www.webmasterworld.com/
Search Engine Watch: http://www.searchenginewatch.com/
Digital Point Forums: http://forums.digitalpoint.com/
High Rankings: http://www.highrankings.com/forum/
Search Engine Strategies: http://www.searchenginestrategies.com/
Contact InformationBob KeatingSearch Program Managerrobert.email@example.com(202) 208-1047Susan FarissSearch Analystsusan.firstname.lastname@example.org(202) 219-1437