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Social Media Marketing

Social Media Marketing

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Social Media Marketing

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  1. Social Media Marketing Darren Jenkinson www.DigiEnable.co.uk Tweet Us @DigiEnable

  2. john.doe@mobilemarketing.net

  3. 67% of teenagers prefer face-to-face communication over texting, voice calls and social media, when connecting with friends and family. Young people like to connect

  4. http://www.flickr.com/photos/slava What is this “Social Media” you talk of?

  5. “Social Media” - Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks Wikipedia – accessed 21st July 2013

  6. “Social Media” - Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks Wikipedia – accessed 21st July 2013

  7. Where are young people?

  8. Anti-Social Networking

  9. “Teenagers are leaving Facebook because their parents are on there” Facebook

  10. That’s great, but we don’t know what to say!

  11. I listened, what do you think I heard?

  12. Gossip/News Celebrity Culture Sex Politics Football Shopping Family Hair I listened, what do you think I heard?

  13. How can I use this to get my message across?

  14. How can I use this to get my message across?

  15. If you don't know where you're going, you'll never get there Lewis Carroll

  16. Decide what success looks like?Outcomes

  17. Profit More library users Increase Brand Awareness Customer Loyalty Returning Custom Engagement in activity Savings More Efficient Customer Service Increased Customer Feedback Reduce “outbound” spend Decide what success looks like?

  18. john.doe@mobilemarketing.net

  19. Making content for mobile

  20. “Information Snacking” Making content for mobile

  21. The Ultimate Aim is to Engage

  22. Young people love to be creators

  23. What needs to considered?

  24. What needs to considered?

  25. Young people like to connect, is this the key? Some things to take away

  26. Empathise, not sure what they want, ask! Some things to take away

  27. Empathise, not sure what they want, ask! Be relevant Some things to take away

  28. Empathise, not sure what they want, ask! Be relevant Earn their attention, don’t pay for it Some things to take away

  29. Empathise, not sure what they want, ask! Be relevant Earn their attention, don’t pay for it Everyday can win over shiny Some things to take away

  30. Empathise, not sure what they want, ask! Be relevant Earn their attention, don’t pay for it Everyday can win over shiny Being seen isn’t enough, get their attention Some things to take away

  31. Need more help? www.DigiEnable.co.uk Info@DigiEnable.co.uk DigiEnable