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Objectives

Objectives. List use cases for mobile apps. Describe the structure of a mobile app. Build your own mobile app with TheAppBuilder. What is a Mobile A pp?. Good question!. What Makes a GREAT App?. User interface Relevant Sticky. Why Mobile Apps?.

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Objectives

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  1. Objectives • List use cases for mobile apps. • Describe the structure of a mobile app. • Build your own mobile app with TheAppBuilder.

  2. What is a Mobile App? • Good question!

  3. What Makes a GREAT App? • User interface • Relevant • Sticky

  4. Why Mobile Apps? • Give me 3 good reasons why I should bother! • Extend your reach. • Enhance your service. • Channel feedback and interaction.

  5. Who uses Apps for Marketing? • Honda • Coca-Cola • McDonald’s

  6. Gaze into the Crystal Ball... • Everything becoming “connected”: • TV • Blu-Ray player • Kitchen?? http://www.cepro.com/slideshow/image/3581/

  7. Endless Possibilities

  8. Examples of Great Apps • IBM Smarter Planet

  9. Examples of Great Apps • Woodside Photography

  10. What is a Web App? • Native App • Speed • Hardware • Stores • Web App • Distribution • Devices • Standards

  11. Build an App • Where do I get the content? • You will already have it! • Website, promotional material, social media, photos etc. • How do I put it together? • Decide the sections • Summarise the content • Collate the imagery and assets • GoBuild!

  12. www.TheAppBuilder.com

  13. Publishing • Web App • FREE! • No store submission • Native App • Setup charge • Subject to store approval

  14. Marketing • Native Apps • All via App Store • Featured • Top 25 • Web App • Up to you!

  15. WebApp Marketing • Shorten that URL! – bitly • Get social • App review – HTML5 Safari • PR – HARO • Existing outlets • YouTube / SlideShare • Collaboration • Forum

  16. Go Build!

  17. Screen-shots for use if off-line

  18. Go Live • Preview • Make edits • Check new content • Go Live • Publish changes • Send out the link

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