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Understanding Communication Apprehension and Source Credibility in Public Speaking

This presentation delves into the fundamentals of public speaking, focusing on communication apprehension and source credibility. Communication apprehension (CA) is the fear or anxiety experienced before engaging in communication. We explore its symptoms, types (state and trait anxiety), and strategies to cope, including visualization and systematic desensitization. Additionally, source credibility is examined, highlighting factors such as competence, trustworthiness, and the impact of presentation delivery on audience perception. Ethical considerations in public speaking are also addressed.

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Understanding Communication Apprehension and Source Credibility in Public Speaking

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  1. Slide 1 Human Communication Judy C. Pearson Paul E. Nelson Scott Titsworth Lynn Harter

  2. Slide 2 PART THREEFundamentals of Public Speaking: Preparation and Delivery

  3. Chapter Summary Slide 3 Slide 3 Communication Apprehension and Source Credibility CHAPTER 12 • What is Communication Apprehension? • What is Source Credibility? • Ethical Considerations

  4. Slide 4 Slide 4 What is Communication Apprehension? • Communication Apprehension (CA): An individual’s fear or anxiety associated with either real or anticipated communication with another person or persons.

  5. Classic CA Symptoms Slide 5 Slide 5 What is Communication Apprehension? • State Anxiety • Trait Anxiety • Communibiological Perspective

  6. Slide 6 Slide 6 What is Communication Apprehension? Insert Table 12.1 Here Table 12.1: The Consequences of High Communication Apprehension (HCA)

  7. Reducing High Communication Apprehension Slide 7 Slide 7 What is Communication Apprehension? • The Skills Approach • --Know your topic • --Know your audience • --Know yourself • --Know your speech • --Focus on the message • --Recognize your value and uniqueness

  8. Cognitive Modification Slide 8 Slide 8 What is Communication Apprehension? • Visualization • Systematic Desensitization • Self-Managing High Communication Apprehension

  9. Slide 9 Slide 9 What is Communication Apprehension? Insert Table 12.2 Here Table 12.2: Reducing Your Fear During Your Speech: A Checklist

  10. Slide 10 Slide 10 What is Source Credibility? • Source Credibility: The audience’s perception of a speaker’s effectiveness.

  11. Five Aspects of Credibility Slide 11 Slide 11 What is Source Credibility? • Competence • Trustworthiness • Dynamism • Common Ground • Identification

  12. Research Findings about Increasing Credibility Slide 12 Slide 12 What is Source Credibility? • Sleeper Effect: A change of audience opinion caused by the separation of the message content from its source over a period of time.

  13. Slide 13 Slide 13 What is Source Credibility? Insert Figure 12.1 Here Figure 12.1: The sleeper effect.

  14. Research Findings about Increasing Credibility Slide 14 Slide 14 What is Source Credibility? • The introduction of a presenter by another person can increase the speaker’s credibility. • The way you are identified by the person introducing you also can affect your credibility. • The perceived social status of a presenter can make a difference in credibility. Continued...

  15. Research Findings about Increasing Credibility Slide 15 Slide 15 What is Source Credibility? • The organization or your presentation can affect your credibility. • A speaker whose delivery is considered effective can become more credible during a speech. • Nonfluencies--breaks in the smooth and fluid delivery of a presentation--are judged negatively.

  16. Behaving Ethically--Questions to Answer Slide 16 Slide 16 Ethical Considerations • Is your speech’s immediate purpose and long-range goal sound? • Does your end justify your means? • Are you being honest with your audience?

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