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KAHRAMANMARAŞ METAL KITCHENWARE CLUSTER PILOT ACTIVITIES 5 June 2013 Ankara

KAHRAMANMARAŞ METAL KITCHENWARE CLUSTER PILOT ACTIVITIES 5 June 2013 Ankara . AN OVERWİEV OF T URKISH METAL COOKWARE SECTOR. AN OVERWİEV OF KAHRAMANMARAS METAL COOKWARE SECTOR. PILOT ACTION.

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KAHRAMANMARAŞ METAL KITCHENWARE CLUSTER PILOT ACTIVITIES 5 June 2013 Ankara

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  1. KAHRAMANMARAŞ METAL KITCHENWARE CLUSTER PILOT ACTIVITIES 5 June 2013 Ankara

  2. AN OVERWİEV OF TURKISH METAL COOKWARE SECTOR

  3. AN OVERWİEV OF KAHRAMANMARAS METAL COOKWARE SECTOR

  4. PILOT ACTION • WithinKahramanmarasChamber of Commerce andIndustry, coordination of CIS andparticipation of prominentcompanies • TO SET UP • ‘TRADE AND EXPORT PROMOTION CENTRE (TEPC) of Metal KitchanwareSector’’

  5. REASON FOR CHOOSING PİLOT ACTION • Kahramanmaraş metal kitchenwareproductionmeet %65 to %70 of Turkey’sproduction. Marasfirmsconduct %27,7 of 205 millon USD exportvalue. • Mostpeople, even in Maras, areareunawarethatthissector has such a strongpotential. MarasfirmsareinsufficienttopromotetheirproductsandcompaniesAlthoughtheyproduce a lot of goodstonationalbrands, such as Emsan, Karaca, Shaffer, whoadvertises on TV everyevening. ‘’ EL YAPAR EL’ALEM ÖVÜNÜR’’ thissayingrepresentsexactlyoursituation. Accordingtotheneedanalysis; marketing managementandpromotion of thesectorhavebeenidentified as theweakest spot.

  6. PILOT ACTION-1 • Todevelopenationalandinternational marketing skills of metal kitchenwarecluster, bygivingonetoonetrainingandconsultingservicestothefirms. • Togiveemphasistothenationalandinternationalpromotionandbrandingthrough TEPC (tradeexportpromotioncenter). As in thecase of Germany-SolingentomakeKahramanmarasthebase of Turkey’sleadingkitchenwarecity.

  7. ACTİVİTİES OF PILOT ACTION-1 • Toincreasethenumber of potentialcustomersbycreatingnecessarynetworksthroughnationalandinternationalplatforms. As a result of thisincreasetheamount of sales in clustercompanies. • To do advertisingandpromotionalactivitiestogetherbyusingpromotionalmaterials (web site, posters, brochures, CDs, catalogs) toturnnegativeperception of Kahramanmaraş topositive in theindustry. • Toincreaseeffectivenessandtoensuremax. Benefitsfromnationalandinternationalfairsbygivingtrainingandcoaching in companybasis, before-duringandafterfair.

  8. CATALOG

  9. BROCHURE

  10. PILOT ACTION-2 • Tosertificateproductdevelopmentandstandardization of theproducts. • Toaccredite USKIM (University - Industry - PublicInstitutionsCooperationCentre) laboratorythatis in localuniversity, accordingto17025. make it tothe service of metal kitchenwareindustry.

  11. ACTIVITIES OF PILOT ACTION-2 • Toimprovequalityandstandarts. To increase the added value of producedproducts. İn ordertotake a step towardsbranding. To start working TSI and ISO certification at eachfirmlevel in cluster. • Tomake USKIM as accreditadlab. Tofacilitateproducttesting here. Tospeeduptheprocess of approval on Certificate Of Comformitywhich is requestedbyinternationalbuyers. • Tobring an experttosupport USKIM personalforimplementation of accreditationprocessandnecessarytesting. • Toensure KMTSO andclustercompaniesparticipate & dedicatetogetmissingmaterialandequipmentfor USKIM lab.

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