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Sociological Images

Sociological Images. Essential Question: How does modern society portray race/gender roles/class in advertising?.

leo-harris
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Sociological Images

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  1. Sociological Images Essential Question: How does modern society portray race/gender roles/class in advertising?

  2. RACEAs you look at the following advertisement groupings, jot down the “message” you think advertisers are trying to make about race in the following ads. Then tell whether or not you agree with this “message”. Why or why not? Let’s do an example as a class first, with this Italian advertisement for a detergent.

  3. GENDERAs you look at the following advertisement groupings, jot down the “message” you think advertisers are trying to make about gender in the following ads. Let’s first look at a classic example of our changing views of females with some Dora the Explorer “changes”. How do you think this character is socializing both boys AND girls?

  4. What message does this ad try to say about women?

  5. What message do you think this ad is trying to make in order to sell its product?

  6. Do you think this is a positive or negative connotation of women? Of men?

  7. What statement is this ad trying to make? What might be a problem with this type ad?

  8. How are men portrayed by looking at this store’s “man aisle”? • How

  9. What message do these ads try to convey about men?

  10. What is this ad trying to tell men?

  11. What is this ad trying to do?

  12. Why might this be effective advertising?

  13. SOCIAL CLASSAs you look at the following advertisements, jot down the “message” you think advertisers are trying to make about social class in the following ads. Think about whether these are positive or negative messages intended to sell the product?

  14. Essential Question: Write a ½ page answer to this question, using what you’ve learned. How does modern society portray race/gender roles/class in advertising?

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