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Visualized Search Engine Service for

Visualized Search Engine Service for. September. 2012. i-COMM·AVENU (THAILAND) Co., Ltd. e-Marketing Communications integration Specialist. Traditional Target Marketing Procedure. Company. Agency. Mass Media. Target Consumers. New Products. Research. ?. It works?. Creative. ?.

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Visualized Search Engine Service for

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  1. Visualized Search Engine Service for September. 2012 i-COMM·AVENU (THAILAND) Co., Ltd. e-Marketing Communications integration Specialist

  2. Traditional Target Marketing Procedure Company Agency Mass Media TargetConsumers New Products Research ? It works? Creative ? Gamble? Investment? Media

  3. What media is trusted by Univ. Students Source : U-DIA University Students Survey Jan. 2010 by ICAT Sample : 300 Students

  4. Presentation Outline Why Keyword Search Marketing? What is Mars Finder? What is benefit for Panasonic? Companies implemented Mars Finder E-Marketing Concept with Mars Finder

  5. Why Keyword Search Marketing? Tons of information Product News CorporateInfo Over loadedInformation Events Environ-ment IR Services Campaign Asia 153 Singapore 1,130 Malaysia 1,900 Thailand 1,690 Philippine 672 Vietnam 1,230 India 1,200 Indonesia 979 I can not find information I want !! Loss of Opportunity Damage the Brand CustomersDissatisfaction 8,954 pages

  6. Why Keyword Search Marketing? Users used to use Keyword Search I can find information I want immediately by Search Engine!! But No user friendly Search Engine in the website

  7. What is Visualized Search Engine? 【With MARS FINDER】 【Without MARS FINDER】

  8. Key Users Function 1 – HOT Search ‘HOT Search’ Function Listing the page images linking with the specific keywords like ‘Keyword Search Ads.’ Benefit ! Allow you to advertise campaigns or reminders here by setting specific keyword matching.

  9. Key Users Function 2 – Flash AI Capture Capture one image in long Flash movements Flow of Flash Flash AI Capture Engine Catch the most effective part in the Flash animation by AI engine and then capture the image.It minimizes the load of the site owner. Capture !

  10. Key Users Function 3 – PDF Search 【Without MARS FINDER】 【With MARS FINDER】 exposure exposure PDF ----------------------------- exposure-------- PDF200P PDF300P X PDF300P 0 min 8 min PDF exposure ----------------------------- -------- PDF250P 0 min 6 min X PDF250P PDF400P 0 min PDF --------------- exposure ---------------------- 10 min X PDF400P PDF --------------- exposure -------------- --------

  11. Key Users Function 3 – PDF Search ‘PDF Search’ Function The World 1st technology to search in PDF file.User doesn’t need to wait for download the PDF file. Able to open the page include keyword immediately and directly by own original PDF technology. Benefit ! Maximizing customer service data such as product manual, catalog. 0 min MUV (Mars Universal Viewer)

  12. Key Users Function 4 – Intelligent Advisor This technology has acquired the patent. Words suggested in the current website at real time Words suggested from past data searched by users Updated Information Old Information

  13. Benefit for Panasonic’s Customers Very easy for users to search • Improvement of Usability⇒ Able to access necessary information “EASILY” 　 ⇒ Able to access necessary information “QUICKLY” 　 ⇒ Able to access necessary information “WITHOUT FAIL” It makes users visit the site more often. Data 1: AverageCurrent data indicates about 2.6 timesmore access after implementing MARS FINDER. Data 2: CANON JapanThe usage of the search in the Website increases5 – 6 times higherafter implementing MARS FINDER. Data 3: Users survey result Q1. Is MARS FINDER is easy to use? → YES：85％Q2. Will you continue to use it in the future? → YES：80％

  14. Query Stats Able to find keywords that users used for searching something. Benefit ! Able to find surely what users want to know. Click log Stats (URL) Able to get access logs of the pages that users clicked Benefit ! Able to analyze what kind of pages are tend to be more acceptable by users. Key Admin Function 1 – Original Statistic [ Query Statistic ] Able to find what and how users are looking for by the search keywords. Keyword Lumix Lumix DMC DMC FH3 Eco AV Viera [ Click log Statistic (URL) ] Able to find accurately which page users judged as a useful page for them. Click URL

  15. Key Admin Function 1 – Original Statistic [ Click log details ] Able to find why the page was requested by users by this keyword. Click log details Able to get the search keywords logs of the pages that users decided to click. Benefit ! Able to find how useful and popular pages are used by users by the search keywords. Expand by Click Click URL Keyword No. Lumix Lumix DMC Catalog Price [ Result ‘0’ keyword ] Result ‘0’ keyword log Able to get the search keywords logs that users could not get any result. Benefit !Able to find what were insufficient information even though users needed. Able to find the gap which users could find by this keyword Keyword Brochure Leaflet Catalog Lumix Viera promo billing 2009

  16. Key Admin Function 2 – Multi Domain Management <Centralize Admin Page> For Effective Web Governance Centralize Admin Page for more effective web governance Able to browse all the logs and adjust search result in detail by Domain. Able to share issues and know-how of improvement easily and effectively among the group. Indonesia Malaysia Singapore India Thailand <Implemented Companies> ・KIRIN Group Companies ・Ricoh Group Companies ・Citizen Holdings ・Ajinomoto ・Square Enix Companies Philippine Vietnam Maximizing improvement know-how by Access logs

  17. Optional Admin Function 3 – Mars Map User Search by Location map Able to see IP information - Access from Where - Which Organization- What Keyword using Mars Finder real time. Benefit ! Able to find the usage by area.This allow you to analyze current marketing effectiveness and plan the next marketing strategies.

  18. Benefit for Panasonic Make issue clear for improvement of Website⇒ Able to find information users need 　⇒ Able to find trend of information users need • 　⇒ Able to check the position of information company wants to show in the result page Visualize search result WebsiteContinuous Improvement Improvement DecreaseClick mistake • 【Frequent happened Problems】 • No result listed ⇒ Search result “0” keyword • No click even though result listed ⇒ Click “0” keyword, Click log statistic SOLUTION Reliableaccess log Accurateanalysis

  19. Benefit for Panasonic Able to maximize KEYWORD for next marketing & communication ▼ Admin Page ▼ Items you can check REAL USERS NEEDS Maximize Effectiveness ofMarketing & CommunicationActivities

  20. ◆ Mitsubishi Electric ・ Google Appliance need lots of maintenance by ourselves ・ Not satisfy with Text only result ◆ CANON Japan ・ Mars Finder is better usability ・ Wants to use log data for marketing. Mars Finder data is more accurate. ◆ SONY Japan ・ Google Appliance search result is not what we want to list. Mars Finder result can show what we want to show to customer. ・　Google Appliance crawler is not accurate. ・ Admin need expertise for Google Appliance but Mars Finder no need. ・　Mars Finder’s log data is much more reliable than Google Appliance log data. Reason why switch from GA to MF ◆ HONDA Japan ・ Customers’ evaluation was higher after implement and compare GA and MF ■ Summary

  21. ◆ CANON Japan Jump up the usage of keyword search 5 – 6 times after switching from Google Appliance to Mars Finder ◆ Company A Click ratio of keyword search result page improved from 4% to 70% after change from Google Appliance to Mars Finder ※ Data by Company A ◆ Company B 85% user answered that Mars Finder is easier to use than Google Appliance. ※ Survey done by Company B ◆ Company C Improve the quality of inquiry to the call center. After switching Mars Finder simple questions decreases greatly. ※The figure is not disclosed by company C. ◆ Mitsubishi Tokyo UFJ Financial Group Get NO.1 user friendly IR website by Gomes Consulting Co., Ltd. after switching from Google to Mars Finder. After switch from Google to Mars Finder ※ Some company names are not disclosed because of client’s request.

  22. Technology & Architecture • Data Center • Acquired regulation： ISMS/ISO27001 • Non-stop air-conditioning and power supply system • High availability System • Server & Network Redundant • System/Service monitoring 24H x 365D • System/Application Security • Middle ware Vulnerability：Nessus • Application Vulnerability：Paros, Wapiti, others.

  23. 70 companies in TOP 100 Public Companies in Japan Hitachi Electronics Services Co.,Ltd Sharp Corporation Mitsubishi Electric Co.Ltd Canon Inc. Fuji Xerox Co., Ltd. Sony Corporation RICOH Co.,Ltd Victor Company of Japan EPSON CO.,Ltd JVC KENWOOD Holdings, Inc. KENWOOD CO.,Ltd POKKA CORPORATION Honda Motor Co., Ltd. AJINOMOTO CO.,Ltd ASAHIBEER CO.,Ltd KIRINBEER CO.,Ltd Yamaha Motor Toray Industries, Inc. Mitsubishi UFJ Financial Group, Inc. Nomura Holdings Matsui Securities Co., Ltd Tokyu Resort Corporation. TOKYU LAND CORPORATION. DAIKYO INCORPORATED Fuji Television Networks,Inc KONAMI CORPORATION Square Enix Co., Ltd. Shiseido Co, Ltd SOFTBANK MOBILE Corp. Earth Chemical Co., Ltd.

  24. E-Marketing Concept with Mars Finder Traditional Target Marketing Procedure Company Agency Mass Media TargetConsumers New Products Research ? It works? Creative ? Gamble? Investment? Media

  25. E-Marketing Concept with Mars Finder New Target Marketing Procedure Company Support Media TargetConsumers Feed Back ConsumersMedia - Community- Blog - Web Board - email Etc. New Products Own Media E-MarketingCommunication ConsumersNeeds Certainty&Cost Efficiency Mars Finder

  26. E-Marketing Concept with Mars Finder Online Offline Gen Y TargetConsumers TV ConsumersMedia - Community- Blog - Web Board - Email- Mobile Etc. Website ConsumersNeeds Event Shop Mars Finder Magazine

  27. Summary Management Direction & Strategies Marketing Strategies Website Improvement & Management Visualize Intelligence advisor Hot Search AI Engine PDF Search Accurate Crawler Mars Maps Multi Language Capture Technology Picture Search Direct Search Result 0 word Click 0 word

  28. For the World 1st Class Company The World No. 1 Corporate Search Engine

  29. Scope of business MARSFLAG Customers Thailand

  30. THANK YOU

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