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News Media & Development Dialogue CMS Presentation

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News Media & Development Dialogue CMS Presentation. 24 X 7 NEWS. Aaj Tak, DD News, NDTV India, Sahara Samay, Star News, Zee News Each broadcasting for four hours, ie 240 minutes between 7-11pm. Daily Total- 1440 minutes Period 1 st to 15 th Sept, 2007. Themes & Time Share.

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24 X 7 NEWS

  • Aaj Tak, DD News, NDTV India, Sahara Samay, Star News, Zee News
  • Each broadcasting for four hours, ie 240 minutes between 7-11pm.
  • Daily Total- 1440 minutes
  • Period 1st to 15th Sept, 2007.

Theme wise Channels

  • InAgriculture DD reported only official pronouncements and events
  • On the other hand, Sahara Samay out scored DD in terms of time devoted but most of them related to farmers suicide and related stories (51)

Theme wise Channels (Contd…)

Environment was mostly on DD (3 stories) relating to pollution, extinction of species and climate change devoting 11 minutes.


Theme wise Channels (Contd…)

Health had a sizeable coverage –17 items and 79 minutes. While Star News did not feature any item on the subject, NDTV India devoted 42 minutes for just two items; of which 40 devoted to Obesity.

DD featured stories on HIV, Diarrhea, Immunization and one on lack of infrastructure.Sahara had stories on HIV as well as lack of infrastructure.


Theme wise Channels (Contd…)


Of the 45 items, DD had nearly half of them.Events such as Teachers Day awards,Literacy Day was on DD. So also on educational policy and innovations in teaching.

“Higher education in India was a sick child” – HRD Minister

DU elections dominated the educational stories on other channels.

(Source: CMS Media Lab)


Findings from CMS Studies

  • CMS similar studies looked into media coverage of Health, HIV, MMR, Abortion issues and other development themes.
  • Conclusion:
  • Development news constitutes less than 3% of total coverage.
  • Of this Health related news dominates.
  • Within health, news relating to HIV/AIDS dominate.

Virtuous Circle

A recent survey of a campaign on MMR showed that well planned media engagement as part of overall communication campaign generates not only media interest in the subject but also creates a reader, community and policy and implementers interest creating a virtuous circle in which the media and the market interest converge.


“Media takes note of what obtrudes into public space. It makes us think about issues but by itself does not create public opinion about issues.”….

Journalist and author of Propaganda & Public Opinion : Walter Lippman