Persuasive Strategies and Propaganda Techniques

1. Persuasive Strategies and Propaganda Techniques

2. Ethos • making yourself seem trustworthy and honest • reputation Free template from www.brainybetty.com

3. Dr. Oz Free template from www.brainybetty.com

4. Logos using logic, numbers, facts, and data to support your argument Four out of five dentists surveyed recommend… Free template from www.brainybetty.com

5. Pathos • appealing to your audience’s emotions • to identify with the writer's point of view Free template from www.brainybetty.com

6. Emotion happiness, joy, sadness, thankfulness, worry, etc. – but the most powerful emotion is… Free template from www.brainybetty.com

7. …FEAR! fear of not fitting in fear of being alone fear of being uncool fear of being afraid fear of discovery Free template from www.brainybetty.com

8. Kairos building a sense of urgency for your cause Free template from www.brainybetty.com

9. Loaded Language • A word or phrase used to encourage your audience to lean in favor of your argument • Words are chosen with positive or negative connotation • EX-You don’t want vicious, leashless dogs roaming in our parks. • Shut up vs. Be quiet • EX- regime versus government, bureaucrat versus civil servant Free template from www.brainybetty.com

10. Free template from www.brainybetty.com

11. Repetition driving the point across with the repetition of a word, catch phrase, or song Free template from www.brainybetty.com

12. Bandwagon • join the crowd • be “in” • everyone is doing it Free template from www.brainybetty.com

13. Flattery • an attempt to praise through complimentary and excessive flattery; • insincere Free template from www.brainybetty.com

14. Otherness • the opposite of bandwagon • not everyone does this, but you are special so you should Free template from www.brainybetty.com

15. The few. The proud. The Marines. Free template from www.brainybetty.com

16. ? otherness