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Propaganda Techniques. What techniques are used to persuade you? . What is propaganda? . Use of carefully used words and/or pictures in order to influence opinions, emotions, attitudes and behavior. Choices. Bandwagon. Like peer pressure Argument: “Everyone is doing it, so you should too.”

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propaganda techniques

Propaganda Techniques

What techniques are used to persuade you?

what is propaganda
What is propaganda?
  • Use of carefully used words and/or pictures in order to influence opinions, emotions, attitudes and behavior.
bandwagon

Choices

Bandwagon
  • Like peer pressure
  • Argument: “Everyone is doing it, so you should too.”
    • Crest toothpaste: “Four out of five dentists prefer Crest.”
  • What is “jump on the bandwagon” and where did it come from?
name calling
Name calling
  • Often occurs in politics and wartime.
  • Attaches a negative word or feeling to an idea, product or person.
  • Often found in political

cartoons

t estimonial
Testimonial
  • When an important person or figure endorses a product or an idea.
  • “If THIS important person believe this is a good idea, it must be.”
glittering generalities
Glittering generalities
  • Emotionally appealing.
  • Associated with highly-valued concepts and beliefs
    • Honor
    • Glory
    • love of country
    • Freedom
    • Peace
  • Name calling in reverse
plain folk
Plain folk
  • Use of ordinary people to gain confidence and trust.
    • Just like the common person
    • May use improper grammar or regional slang.
t ransfer
Transfer
  • Uses symbols that pack a strong punch for their message.
    • People either widely respect or despise
  • Often used in politics and wartime
      • American Flag
      • Swastika
faulty reasoning
Faulty reasoning
  • Factual supporting details are used, but do not support the conclusion.
    • Irrelevant information (red-herring)
    • Circular reasoning
    • Either-or
f ear
Fear
  • Use of emotional response to threats and danger to promote a product or agenda.
    • During WWII
    • Anti-vaccine campaign
repetition
repetition
  • If you say it over and over again, people will believe it.
o therness
Otherness
  • “Not everyone is doing this, but you are special, so you should.”
  • Promotes an elite mentality –feel you are the exception if you use/buy it.
mass marketing to a subculture
Mass marketing to a subculture
  • Targets a smaller group of people within the main culture.
    • Makes the subculture more mainstream
  • Example: Harley Davidson clothing and accessories
collective memories
Collective memories
  • Moments/events shared by large numbers of people because of a common experience
  • Coca Cola uses this technique in many of their ads
  • .

Christmas

Family

Fun

humanizing technology
Humanizing technology
  • Simplifies or personifies products that are technical in nature.
  • No longer use “scientific” mumbo jumbo to convince people but regular language.
strong women
Strong women
  • Uses images of athletic females representing both beauty and power.
  • Nike uses women athletes.