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Propaganda and Persuasive Techniques

Propaganda and Persuasive Techniques

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Propaganda and Persuasive Techniques

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  1. Propaganda and Persuasive Techniques English IA & IP Mrs. Spencer

  2. Definitions and Uses • Propaganda: Propaganda is ideas or information that is meant to influence people through their emotions, instead of with facts • Persuasive Techniques: In advertising, propaganda is sometimes called “Persuasive Techniques”, because someone is trying to persuade you to buy something. • 3 Common Uses of Propaganda • During Wars • In Politics • In Advertising

  3. Wartime Propaganda • Wartime Propaganda is used to appeal to the emotional stresses of military personnel and civilians as well. Many times propaganda flyers are dropped from planes into a war zone so they are easily accessible.

  4. Political Propaganda

  5. Propaganda, or Persuasive Techniques in Advertising

  6. Propaganda or Persuasive Techniques“Do You Buy It?” Quiz • M’m m’m good • You deserve a break today, so get out and get away, at ______________. • Just do it. ( a brand of athletic clothing) • Snap! Crackle! Pop! • Like a good neighbor, ______ is there. • It’s finger lickin’ good • I am stuck on ____, and _______s stuck on me. • Have it your way, at __________ • Leggo my _____________ • Melts in your mouth, not in your hands • They’rrrre GR-R-REAT! • My bologny has a first name, it’s _____. My bologny has a second name it’s _______. Oh! I love to eat it every day and if you ak me why, I’ll say…Cause ______ has a way with B O L O G N A. • I don’t want to grow up, I’m a ___________ kid. • Give me a break, give me a break! Break me off a piece of that ____bar. • The Uncola.

  7. Answers to “Do You Buy It” Quiz • Campbell’s Soup • McDonald’s • Nike • Rice Crispies • State Farm • Kentucky Fried Chicken • Band-Aid • Burger King • Eggo Waffles • M & Ms • Kellogg’s Frosted Flakes • Oscar Mayer • Toys R’ Us • Kit Kat Candy Bar • 7-Up

  8. Test Your KnowledgeName the Technique Used in these Advertisements • Name Calling

  9. Bandwagon

  10. Snob Appeal

  11. Hidden Fears

  12. Plain Folks Appeal

  13. Unfinished Comparisons

  14. Propaganda or Persuasive Techniques on Television • Television Commercials are typically geared toward a select group of viewers; therefore, businesses will wisely purchase time slots during the airing of particular television shows in order to reach their perspective buyers.

  15. Your Assignment • You are to watch 1 hour of television on a major network broadcast station and record your findings using the handout as a guide. Pay close attention to the target audience section. (teens, adolescents, families with small children, elderly, etc.)

  16. Select a Friend to Work With on the Next Assignment

  17. Magazine Advertisements • Choose a magazine to evaluate. Each couple working together should have two different magazines. • Count the number of pages with advertisements and then count the number of pages without advertisements. • Next, you and your partner will make a spread sheet using Excel to show your findings.

  18. Using Excel • Make a header: Go to View on the toolbar. Click “Header and Footer”. Click on “Custom Header”. Next, you should type in the heading “Magazine Data” and then type in both of your names in the Center section. Click “ok” when you are finished

  19. Label the Columns • Column A: Name of Magazine • Column B: Number of Pages with Ads • Column C: Number of Pages without Ads • Column D: Total Number of Pages • Column E: Percentage of Pages with Ads (You may make the columns wider by dragging your cursor over the adjoining vertical lines.)

  20. Column D and E • When typing in Column D for the first magazine line: you should type in =SUM(B2,C2) • When typing in Column E for the second magazine line: you should type in =B2*100/D2 • When you type in information for the second magazine you should adjust the line and column numbers accordingly.

  21. BEFORE YOU PRINT • GO TO FILE AND SELECT PRINT SETUP. SELECT A “LANDSCAPE” PRINT • GO TO FILE AND SELECT PRINT PREVIEW. • DO YOU HAVE A HEADING WITH BOTH OF YOUR NAMES? • ARE BOTH MAGAZINES ON THE SHEET? • If “yes” go ahead and print.

  22. Your Next Assignment • After drawing numbers, you and your partner will create an advertisement using the prompt and the technique given to you. • Your advertisement is due: Tuesday, March 1st. • You and your partner will present the advertisement to the class as you demonstrate the persuasion technique used and the prompt. • Don’t waste class time allotted and Good Luck!