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Propaganda Techniques. Introduction to advertising. KWL. List what you know about : Advertising target audience propaganda techniques influence of advertising on consumer List what you want to know : Advertising target audience propaganda techniques

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propaganda techniques

Propaganda Techniques

Introduction to advertising

slide2
KWL
  • List what you know about:
    • Advertising
    • target audience
    • propaganda techniques
    • influence of advertising on consumer
  • List what you want to know :
    • Advertising
    • target audience
    • propaganda techniques
    • influence of advertising on consumer
essential questions
Essential Questions
  • What is a target audience?
  • What are some of the propaganda techniques found in advertising?
  • How does advertising influence me?
where do we find advertising
Where do we find advertising?
  • Magazines
  • Newspapers
  • TV
  • Radio
  • Billboards
  • Pop Ups on the computer
  • Clothing
  • Other?
advertising facts
Advertising Facts
  • The average number of 30 second ads that a child is exposed to in a year is around 20,000
  • The average cost for Super Bowl ads was $2.5-2.9 million per 30 second spot in 2010
  • The ABC network is reported asking for $1.7 million for a 30 second ad airing during the Oscar’s
target audience
Target Audience
  • A target audience is a specific group of people in which an advertisement is aimed.
  • Characteristics of a target audience:
    • Age
    • Gender
    • Region in which one lives
    • Occupation
    • Interest
propaganda
Propaganda
  • Propaganda is spreading ideas and information.
  • Propaganda uses persuasion as a technique to get the consumer to:
    • Think the way the advertiser (company) thinks about the product or situation
    • Buy a certain product
    • To believe something, or act in a certain way
techniques we will discuss
Techniques we will discuss
  • Bandwagon
  • Expert opinion
  • Testimonial
  • Misleading Claims
  • Emotional Appeal (Transfer)
  • Repetition
  • Rhetorical Question
bandwagon
Bandwagon
  • Persuades you to do something by letting you know others are doing it too.
  • “Everyone is doing it/buying it”
expert opinion
Expert Opinion
  • Experts recommend the product, so you should buy it.

4 out of 5 doctors recommend this for dandruff

Dermatologist Recommended

testimonial
Testimonial
  • Uses quotes, endorsements or images from people in order to connect them with a product.
  • Can connect celebrity to a product
  • They are NOT experts in the field
misleading claims
Misleading Claims
  • May use certain words to make you think the product is great, superior, etc.

Wrinkle Cream

Illustrating before and after

Includes a disclaimer stating “Simulated Imagery.”

Reduces wrinkles by 57%

emotional appeal transfer
Emotional Appeal (Transfer)
  • A person will have strong feelings about a situation or product.
  • Ads create emotional connection that draws you into the ad and makes you feel a certain way. It will make you want to transfer the feelings created in the ad to a situation or product.

What feelings do you experience when you see these ads?

repetition
Repetition
  • Repeating the name of the product, logo, or symbol several times throughout the advertisement.
rhetorical question
Rhetorical Question
  • Statement posed as a question.
  • Made to make you think about the product as the answer .
questions to ask to help you analyze an advertisement
Questions to ask to help you analyze an advertisement.
  • What is happening in the ad?
  • What is the ad selling?
  • What are the people in the ad doing?
  • What do the facial expressions suggest?

Answer these Questions about your ad:

  • Who is the target audience?
  • What propaganda technique is being used?
create
Create
  • Create an illustration of an advertisement for:
    • iPod nano
  • Your target audience is:
    • Males and Females
    • Pre-teen to young adults
  • Use the technique that is given!
    • Be sure to write the technique on your paper!
review essential questions
Review Essential Questions
  • What is a target audience?
  • What are some of the propaganda techniques found in advertising?
  • How does advertising influence me?
completion of kwl
Completion of KWL
  • List what you learned about:
    • Advertising
    • target audience
    • propaganda techniques
    • influence of advertising