introducing Offline Crash Course – Outsourcing - PowerPoint PPT Presentation

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  1. Our Comprehensive Step-by-Step Training Series to Help You Succeed with Local Marketing - Google Places, SEO, Facebook, and much more! introducingOffline Crash Course – Outsourcing A Collaborative Effort by Two Real World Local SEO Experts Brian Anderson Mario Brown

  2. Transforming Your Offline Consulting Business 1 3 2 Business Foundations Technical Expertise Identifying and Selling New Clients Quality Content and Local Marketing Training to Guide You Every Step of the Way

  3. 1 Business Foundations Laying the Groundwork For Your Success

  4. The Global Economy

  5. Outsourcing Increases Competitiveness

  6. Decision Time - Outsourcing Options • On-shore • High-quality talent available • Expensive • Entrepreneurial spirit is good/bad • Lack of abundant affordable talent • Off-shore • Tremendous cost savings • Solid work ethic • Skilled internet marketing labor

  7. Local Marketing – What to Outsource • Google Places • Citation creation – only to trusted provider(s) • Organic SEO • On-page optimization (not content) • The much dreaded linkbuilding • Web design • Facebook Fan Page Development • Graphic Design • Programming

  8. What Not To Outsource • Do not outsource customer facing tasks • Sales & Marketing • Customer Service • Technical Support

  9. Outsourcing Options • Elance • Guru.com • ODesk • Craigslist • Freelancer • Warrior Forum • Direct to Specific Countries • India • Philippines

  10. How does Mario Leverage Outsourcing? • Full-time US-based Virtual Assistant • Multiple Warrior Forum Experts • Link packages • Targeted for clients • Web design/development – on demand • Article Writing – on demand • Craigslist • Customers • Elance / Guru.com

  11. How does Brian Leverage Outsourcing? • Full-time off-shore Social Media Manager • Philippines • High-end content writer • Manages Manilla team (link people, web developer, mid-range article writer) • $650-850 USD per mos. (my guy is in the middle) • Multiple Link Builders • India and Manilla • $175-250 USD per mos. • India gives me best production on links today • Web design / Graphics Talent • Manilla - $400 – full time • New Delhi – $850 – on-demand • Malaysia - $50 – on-demand

  12. What Countries? • India • Philippines • Romania • Russia • Moldova • Singapore • Pakistan • Argentina • Mexico

  13. India vs. Philippines • India has historically been the outsourcing capital of the world. • India raked in over US$7 billion of the offshore BPO industry, more than 60% of the offshore component worldwide. • Outsourcing in the Philippines is primarily through call centers that are common in Manila, Cebu, and Davao City, • Abundance of talent at a lower cost has made the Philippines a much more viable option in recent years

  14. Benefits of Philippines • Philippines is the third largest English speaking country* Labor is relatively cheaper compared to other nations* Availability of well educated computer savvy workforce* Different government incentives to attract investments* Strategic location that allows 24 hours work compliment with US and UK* Quality software firms are availableDrawbacks:* Less developed IT and networking infrastructure* Political instability

  15. Edge: Philippines 1. Skilled Workers - The lack of skilled workers in India has caused prices to increase in recent years, while the talent pool in the Philippines remains largely untouched. The current lack of options in the Philippines allows for higher employee retention and continued growth with their offshore counterparts.2. Cost - Simply put, the Philippines remain a less expensive option. In some specific industries, employee costs in India have risen to approximately 60% of comparable costs in the US, with the Philippines only achieving roughly 30% for those same positions.3. Cultural Adaption - When it comes to call centers and customer facing positions, having employees that understand well the intricacies of American culture provides huge qualitative benefits.

  16. Live Queries

  17. Outsourcing Mistakes to Avoid 1. Underestimating the cost and complexity working with an outsourcer2. Don’t overestimate how much you will save 3. Don’t decide on a specific country – decide based on the project4. Don’t underestimate the need for detailed instructions5. Selecting a single-source provider to do everything.6. If you find a good resource, do what it takes to keep him happy.

  18. Questions & Answers

  19. Our Comprehensive Step-by-Step Training Series to Help You Succeed with Local Marketing - Google Places, SEO, Facebook, and much more! introducingOffline Crash Course – Outsourcing A Collaborative Effort by Two Real World Local SEO Experts Brian Anderson Mario Brown