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Learn how to make the business case for environmental management, engage upper and middle management, and maintain a culture of sustainability. Understand market pressures, customer expectations, cost reduction, and risk management to drive success. Communicate, track performance, and reward environmental stewardship to ensure long-term viability and innovation. Transform environmental management from a cost center to a profit center by aligning decisions with corporate values. Engage employees and stakeholders for a sustainable future.
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Buy-in: Getting It and Keeping It Suzanne W. Sessoms, PE Sr. Consultant Excel Partnership
Engaging Upper Management • Understand the business climate • Current market pressures • Customer expectations • Competitor performance • Focus on deliverables • Performance • Risk/Liability Management • Cost reduction • Strengthen the Corporate Culture • Communicate, communicate, communicate!! Top Mgmt.
Market Pressures • World Market • Stakeholders • Shareholders • Customers • Supply chain • Competitors • Public
Customer Expectations • Long-term relationships • No surprises • no supply interruptions • no hidden costs • Synergy with supply chain • Win-win approach • Focus on end customer
Customer Expectations • Product attributes • energy use • packaging • reuse/recycle/ disposal options • long-term availability • cost
Competitor Capabilities • Long-term viability • regulatory performance • risk management • financial stability • Product attributes • energy use • reuse/recycleability • packaging waste
Measure Results • Track performance • against compliance limits • against goals • compare with competitors • Use financial indicators • cost of compliance • cost savings of reusing materials • packaging cost • end user disposal cost
Today Environmental management is an unpredicatable cost center Fear of enforcement is primary motivator Employees are pessimistic and apathetic Tomorrow Environmental management is a profit center Environmental decisions align with corporate values Employees are enthusiastic and innovative Corporate Culture Change
Engage Middle Management in EMS Process • Middle management support is critical to long-term success • Identify a champion • Ensure on-going communication
Keeping The Spark Alive • Communicate results • visibly track performance results • Celebrate innovation • employee ideas • supply chain activities • Reward environmental stewardship • feedback during employee evaluations • part of bonus/incentive formula