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Instructional Design. Dr. Jeannette K. Jones, RCC [email protected] Design Concepts. “You’ve got to get the fundamentals down because otherwise the fancy stuff isn’t going to work” – Dr. Randy Pausch – Last Lecture Remembering your favorite teacher….

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Instructional design

Instructional Design

Dr. Jeannette K. Jones, RCC

[email protected]

Design concepts
Design Concepts

“You’ve got to get the fundamentals down because otherwise the fancy stuff isn’t going to work”

– Dr. Randy Pausch – Last Lecture

Remembering your favorite teacher…

Constructivist learning theory david h jonassen
Constructivist Learning TheoryDavid H. Jonassen

  • Create real-world environments (content of learning is relevant)

  • Focus on approaches that solve real problems

  • Teaching role as coach, facilitator, and analyzer

  • Multiple representations or perspectives on content

  • Instructional goals/objectives negotiated

  • Assessments as self-analysis tool

  • Provide real world tools/resources

  • Internal mediation learning

Andragogy ageless instructional theory pedagogy from learner perspective
Andragogy – Ageless Instructional Theory (Pedagogy from learner perspective)

  • know how learning is conducted, why important, and how occur

  • self direct learning options or ability to take control of techniques and purpose of the learning

  • incorporate prior experience or feel their prior experience is valued (self – identity)

  • ready to learn when life creates a need to learn

  • prefer problem solving orientation and learning/real world connection

  • high motivation to learn when it helps solve important problems in their life

Robert gagne s nine events of instruction instruction discipline
Robert Gagne’s Nine Events Of Instruction – Instruction Discipline

  • Gain attention

  • Inform learners of objectives

  • Stimulate recall of prior learning

  • Present the content

  • Provide learning guidance (encoding)

  • Elicit performance (practice)

  • Provide feedback

  • Assess (not evaluate) performance

  • Enhance retention and transfer

What do these theories mean for design
What do these theories mean for design?

  • Create opportunities for multiple representations of reality with natural complexity of real world

  • Knowledge construction not reproduction

  • Authentic tasks and assessments

  • Reflective practice

  • Context and content dependent construction

  • Collaborative construction through social negotiation

  • Learner centered


One way is….

The addie design model
The ADDIE Design Model

Analyze – What is learning gap (objectives)

Design – How (instructional and learning strategies, tool selection, flow, etc.)

Develop – Authoring and producing materials

Implement – Run the program (pilot, full scale)

Evaluate – Judge impact of program


  • Learning gap needs assessment

  • Global perspective (all stakeholders)

  • Resources assessment (cost, technology, subject matter experts, developers, etc.)

  • Create formalized objectives for foundational measurement of success

Design objectives outcome based
Design (Objectives/Outcome Based)

  • Must be deliberate

  • Uses team skills – designer, developer, SME

  • Attention to details

  • Research supported design decisions

  • Variety of learning and instructional strategies (flow, themes/chunks, role plays, technology tools, etc.)

  • Student Centered


  • Project Management Skills

  • Storyboards

  • Timelines

  • Matrix

  • Teams


  • Delivery method (F2F, Computer Mediated, Hybrid, Blended, Online)

  • Multimedia working

  • Resources available

  • Student access

  • Faculty access


  • Smile sheets – learner and faculty

  • Grade spread

  • Assessment archives

  • Help desk complaints

  • Emails received


  • Needs Analysis

  • Instructional Design Document

  • Matrix

  • Storyboard Development Map

  • Storyboard Content Template

Although information and knowledge is recognized as an important outcome of education, very few teachers would be satisfied to regard this as the primary or the sole outcome of instruction. What is needed is some evidence that the students can do something with their knowledge, that is, that they can apply the information to new situations and problems.”

- Dr. Benjamin Bloom

Bloom s three domains
Bloom’s Three Domains

  • Cognitive – recall and development of intellectual abilities and skills

  • Affective – changes in interest, attitudes values, adequate adjustments

  • Psychomotor – motor-skills

Bloom s taxonomy hierarchy
Bloom’s Taxonomy (hierarchy)

  • Knowledge – must be able to recall info

  • Comprehension - can explain to someone else

  • Application – finds practical use for info in particular and concrete situations

  • Analysis – can break down parts and see how they work together

  • Synthesis – puts together elements or parts from a whole

  • Evaluation – makes judgments about the value for given purpose

Measurable verb alignment examples
Measurable Verb Alignment - examples

  • Knowledge – recall, list, match, define, identify, locate, recognize

  • Comprehension – explain, discuss, restate, summarize, outline, describe

  • Application – solve, illustrate, construct, examine, classify, calculate

  • Analysis – analyze, compare and contrast, investigate, organize, distinguish

  • Synthesis – create, compose, invent, design, formulate, predict

  • Evaluation – judge, justify, verify, recommend, assess, debate

Writing measurable learning objectives outcomes
Writing Measurable Learning Objectives (outcomes)

  • Measurable Verbs

  • Acknowledge hierarchy of verbs –ndv

  • Student centered – SWBAT (Student will be able to…)

  • Parallel in construction

  • Display of objectives based on perspective based on design model level

A b c d

  • Audience – learner

  • Behavior – what will they be able to do upon completion of course/unit/module (measurable verb as it must be able to be observed - Bloom)

  • Condition – how – circumstances or context

  • Degree – how much acceptable to ensure accomplishment

Objective types
Objective Types

  • Terminal Course Objective (TCO)

  • Performance Objective (PO)

  • Enabling Objective (EO)

  • Task vs. Objective


Given a list of the state capitals, the student will be able to, match the capitals with the corresponding state with 90% accuracy.

Group activity
Group Activity

  • Break into groups

  • Based on the information provided in the presentation, develop two objectives for each of Bloom’s taxomony levels (the group can determine the topic or variety of topics).

  • Then create an activity that would align with the created objectives.

  • Example: Given textbook resources, the SWBAT discuss the P’s of Marketing with 80% accuracy. (Comprehension) Discussion board where they must respond to an open ended question regarding the P’s.

  • Groups will share something from each level. Be able to support your choices.

Assessment alignment activity
Assessment Alignment Activity

Select one of the objectives created in the previous activity.

Determine what type of assessment you would use for that objective and be able to support your choice.

Create a rubric that would align with the assessment instrument.

Be prepared to share your ideas.