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The New Media Landscape: Issues, Trends & Challenges or Why Media Execs Don’t Sleep Anymore

The New Media Landscape: Issues, Trends & Challenges or Why Media Execs Don’t Sleep Anymore. Beth Comstock President Integrated Media NBC Universal. Media Consumer: 1957. Media Consumer: 2007. 31% of daily media use is multi-tasked 12 hours of daily media use in 9 hours!

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The New Media Landscape: Issues, Trends & Challenges or Why Media Execs Don’t Sleep Anymore

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  1. The New Media Landscape:Issues, Trends & ChallengesorWhy Media Execs Don’t Sleep Anymore Beth Comstock President Integrated Media NBC Universal

  2. Media Consumer: 1957

  3. Media Consumer: 2007

  4. 31% of daily media use is multi-tasked 12 hours of daily media use in 9 hours! 9 hours of daily media use compares with: 7.6 Hours Sleep 9.1Hours Work “Continuous Partial Attention” Source: Linda Stone, Attention: The Real Aphrodisiac / ETech Keynote, March 7, 2006

  5. 2007 Technology Ownership & Growth +6% Household Penetration % and Percent Growth +0% +7% +3% +4% +17% 40% +2% +48% +59% +21% +14% +16% +22% +4% +38% +58% +200% Sources: NBC Internal estimates, Dec06; NCTA Jan 07; IDC, March 2006; Forrester, July 06; Jupiter, May 06; Veronis Suhler, 2006; Nielsen Media Research, 2006; m:metrics, March 2007; Kagan, 2006; Magna Dec. 2006; eMarketer Nov. 2006, March 2007

  6. “Can’t Live Without…” Boomers Gen X Gen Y 62 63 33 TV 23 39 64 Cell phone 33 41 47 PC/Laptop 52 35 12 Newspapers/Mags/Books 8 5 20 Portable Music Player 4 5 21 Video Games 4 9 1 DVR/TiVo Generations Attitudes Towards Media Technology

  7. Growth of Streaming Video Total Streams (billions) Unique Streamers (millions) Source: comScore Video Metrix report, Flash video not available until July 2006

  8. Consumers more in control Video liberated Mobility valued over quality Hyper-localism….hyper-iteration Web 2.0 makes way for 3.0 Asian marketplace… a connected society Mobile and gaming on the verge Digital Consumer Trends Ubiquity… Utility... Unification… Understanding

  9. Marketing is not a monologue… it’s a dialogue

  10. Hypothesized Consumer Segmentation Escapists Get out of my self, go to another world. Info Hounds Water-cooler talk - I want to be the first to know Creators The internet gives me a limitless canvas to bring to life ideas and platforms. Connectors The internet helps me to share with my friends and keep in touch with my family Self Expressers The internet offers me the podium to speak up and speak out, about things I care about that might be unpopular. Life Managers An efficient tool to help me get things done.

  11. The Vision Know viewers so well, we serve content they don’t even know they like yet… a world where content follows the viewers

  12. 1 2 3 Three Rules for Engaging the Viewers Be completely consumer-centric Gatherinsightsat every step Createunique experiences that are right for the medium

  13. The Power of Community & Consumer Centricity: iVillage Social Networking Groups

  14. The Digital Experience Tour (DEX)

  15. The Ultimate Search for Bourne

  16. Interesting times demand that we be interesting….

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