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Chapters 5 and 6 – Media Coverage PowerPoint Presentation
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Chapters 5 and 6 – Media Coverage

Chapters 5 and 6 – Media Coverage

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Chapters 5 and 6 – Media Coverage

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  1. Chapters 5 and 6 – Media Coverage • Four Topics We’ll Be Covering: • Bias in news reporting… • Propaganda Techniques • “Hyping up” news events • Ethical responsibilities of the media

  2. Topic #1: Is news coverage biased?&“Slanted Words” used in the media

  3. This is not rocket science, simply be aware of “slants” or “bias” in the news. It may be obvious, it may be very subtle, but it’s almostalways there.

  4. Which news sources are biased? Why do you say that? Proof? Specific examples?

  5. ‘Butcher Tells U.S. – Come and Get Me’ (New York Post, March 19, 2003)‘War Imminent as Hussein Rejects Ultimatum’ (New York Times, March 19, 2003)‘Saddam Scorns U.S. Ultimatum (New York Daily News, March 19, 2003)‘Baghdad Rejects Bush’s Warning’ (, March 19, 2003)

  6. Hillary spoke at the National Convention on Friday. Her chat was followed by an address by Senator Joe Lieberman.

  7. Andre Agassi beat his opponent soundly in straight sets. It was also six-love, six-love for America’s sweetheart, Serena Williams

  8. The Navy’s mission team included four aviators from Miramar and one female aviator from the Naval Air Station.

  9. Two organizations sent representatives to the hearing: The Griffin Group, a conservative lobbying group, and the Burchard Group, a non-profit advocacy institute.

  10. 11 year-old boy charged with murder, was an avid hunter.

  11. Young woman, 22, was bound and raped repeatedly for 10 days.(One station reported she was a prostitute and went to his house for “business”, the other station never mentioned it)

  12. Lively/Heated Threaten/Warn Riot/Demonstration Plan/Scheme Aggressive/Assertive Explained/Insisted Lecture/Speech Bold/Shrill Integrity/Stubbornness Agenda/Platform

  13. YOU Slant a News Story • Topic: “City of Beavercreek Hoping for Higher Holiday Sales” • Who: Brian Jarvis & Vicki Giambrone (‘Creek Council) • What: Holiday shopping up 3.5% in Beavercreek • When: Black Friday weekend • Where: Fairfield Commons & The Greene • Why: Unemployed numbers decreasing • Quote #1: “People are hitting the stores today.” (Jarvis) • Quote #2: “Business owners are ecstatic” (Giambrone)

  14. Topic #2: Propaganda and the various Techniques used

  15. The methods and approaches used to spread ideas that further a political, commercial, religious cause. Propaganda

  16. Propaganda Propaganda is amoral

  17. Why use Propaganda?? To manipulate the viewers' reason and emotions; to persuade you to believe in something or someone, buy an item, or vote a certain way.

  18. Propaganda Many techniques are not only used in marketing, but in politics as well.

  19. Generally divided into three main categories: • White Propaganda: acknowledged sources and aimed at a sympathetic audience (your typical propaganda) • Grey Propaganda: anonymous quotes “Some Say” “Our Sources indicate…” • Black Propaganda: emanates from a source other than the true one.

  20. In terms of Government, Who regulates all of this? Propaganda The Federal Trade Commission (FTC) regulates advertising. Their role is consumer protection (more on them in CH 13)

  21. The IPA1937-1942 An organization composed of social scientists, opinion leaders, historians, educators, and journalists. “To teach people how to think rather than what to think.”

  22. Criticisms of the IPA • Some argue that the IPA's approach is too simplistic because many messages fall into more than one category. • They do not discuss the credibility of the propagandist. • HOWEVER…Few argue with the IPA's basic goal of promoting critical thought among citizens.

  23. The IPA created the ABC’s of propaganda:7 basic techniques very much used and discussed today

  24. #1 Name-Calling Barack Obama is a liberal. Obama’s foreign policy is “feckless.” “Romney-Hood” “Obamaloney”

  25. WASHINGTON, D.C. -- The burning question in the U.S. presidential election is, when will the "your mama" jokes start?With the fate of the world's most powerful country hanging in the balance, President Barack Obama and his Republican rival Mitt Romney turned to childish name calling on the campaign trail this week. ----Toronto Sun times

  26. #2 Glittering Generalities(Virtue Words) Making broad statements that really say nothing of importance.

  27. “If elected, I will get this country back on track!”A vote for Shawn is a vote for peace and security

  28. #3 Transfer Attempting to make viewers apply their feelings of love, admiration, distrust, or disgust from one thing to something else totally unrelated. (blatant and subliminally)

  29. Republican endorsers say Obama “may be a Muslim”

  30. Transfer as “Name Dropping” Rick Perales mentioned he was at Mitt Romney’s $1,000 a plate fundraiser.