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Marketing Mix - PowerPoint PPT Presentation


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Marketing Mix. Marketing Mix is the set of marketing tools that the firm uses to pursue its marketing objective. Product Price Place Promotion. PRO D UCT. a. PRICE. PLACE. Earlier the price of coke was cost based Later on the basis of competition a revolution especially in

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Marketing Mix


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    Presentation Transcript
    1. Marketing Mix • Marketing Mix is the set of marketing tools that the firm uses to pursue its marketing objective. • Product • Price • Place • Promotion

    2. PRODUCT • a

    3. PRICE PLACE • Earlier the price of coke was cost based • Later on the basis of competition • a revolution especially in • Indian markets with the 5 • pricing strategy • Pricing on the basis of competition • Pepsi is that it is very • flexible and it can come • down with the price very • quickly • But this risk taking attitude • has also earned Pepsi losses

    4. PLACE PLACE • Coke is a multinational company and it has its market around the entire world. This can be said just by the first page on its site • Pepsi also has spread worldwide. • Pepsi when enter in new market does not go alone but it looks for partners and mergers. • Till now Pepsi has collaborated with companies like Quaker Oats,Frito-lays, Lipton, Starbucks , etc.

    5. PROMOTION PLACE INITIALLY -COKE focused on Indian culture and music. INITIALLY - PEPSI relied on advertisements featuring film stars, pop stars and cricket players. LATER -cokealsofocused on celebrity endorsements

    6. Endorsement of celebrities

    7. PROMOTION MIX PLACE -Promotion is one of the four aspects of marketing. Promotion Comprises four subcategories : 1 . Advertising 2 . Personal selling 3 . Sales promotion 4 . Publicity and public relations

    8. ADVERTISING

    9. ADVERTISING

    10. Spoof Advertising • Against Coke’s ‘EAT-SLEEP-DRINK’, Pepsi made an ad opposite to it • To counter this, Coke made a print ad in which it shows ‘chalokhaliya’..

    11. Another Coke ad showed 2 apes, copying Pepsi’s Azhar and Jadeja with the time ‘ don’t be a bunder’, taste the thunder.

    12. ADVERTISING PLACE -

    13. ADVERTISING PLACE -

    14. Khufiya card campaign Sales Promotion PLACE • Blind taste campaign • Crown offer • See the number below the crown, sms , and win…

    15. Publicity and public relations PLACE -

    16. Publicity and public relations PLACE -