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Understanding the Importance of Place and Distribution in Marketing Strategy

Explore the significance of where a business sells its products/services and learn about various distribution methods. Discover the impact of location on business success, from high streets to online platforms. Delve into different distribution channels such as wholesalers, retailers, and regional distribution centers. Identify the best distribution methods for products like laptops, fizzy drinks, quality jeans, and more. Enhance your marketing knowledge and optimize your distribution strategies for maximum efficiency and profitability.

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Understanding the Importance of Place and Distribution in Marketing Strategy

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  1. Marketing Mix PLACE

  2. Learning Objectives • Understand the importance of where a business sells its product/service • Understand the different methods of distribution

  3. Place • Where a product is sold • Method of distributing the product

  4. Where? • Linked to location of a business • Town, industrial estate, out of town shopping centre? • It depends on the nature of the business • Car manufacturing would locate ………..? • Fashion clothing store

  5. High Street Online Train station Airports Motorway

  6. Methods of Distribution • This is how the producer gets the product to the consumer (end user). • Wholesaler – “middle man” breaking the bulk and sell to smaller retailers (e.g. corner shops) • Regional Distribution Centre – e.g. Ikea has a depot in Peterborough storing all the products • Retailer – the business that sells to consumer

  7. Types of Retailers • Chain stores • Department stores • Hypermarket • Supermarket • Catalogue • Online

  8. Method 1 Producer Consumer How?

  9. Method 2 Consumer Retailer Producer

  10. Method 3 Producer Wholesaler/RDC Retailer Consumer

  11. For each product think of the different ways they can be bought: • Books • Mobile phones • Shoes • Bananas

  12. Best method for distributing: • Laptop • Fizzy drink • Quality Jeans • Farmer selling milk • Selling holidays Give your reasons!

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