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Building Awareness for Lloyds TSB Smart Current Account through Nationwide Adshel Campaign

Lloyds TSB aimed to enhance public awareness about their Smart Current Accounts, showcasing features like personalized and mobile banking services. As a Tier One Olympic sponsor, it was vital to bolster their sponsorship with targeted messaging. The strategy involved continuous national Adshel campaigns throughout the year, reaching 60% of the UK adult population an average of 9 times. Large format sites and an interactive game on iD6 screens were employed to create impact and engage an affluent audience, maximizing brand visibility and reinforcing their Olympic connection.

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Building Awareness for Lloyds TSB Smart Current Account through Nationwide Adshel Campaign

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  1. Lloyds TSB, Smart Current Account Using Adshel to build mass awareness throughout the year Background. Lloyds TSB wanted to make the public aware of the array of services associated with their personal current accounts, such as personalised and mobile banking services. As a Tier One Olympic sponsor, it was important to ensure they were supplementing their sponsorship with effective messaging. Idea. To consistently run national Adshel campaigns throughout the year to build mass awareness of the features of Lloyds TSB smart current accounts. These were supplemented by large format sites and an interactive game run on our iD6 screens. Results. The campaigns each reached 60% of the UK adult population 9 times, on average.

  2. Lloyds TSB, Smart Current Account Using Adshel to build mass awareness throughout the year

  3. Lloyds TSB, Smart Current Account Campaign details To support the ongoingAdshel campaigns, large format was used to create impact around the smart current account and to capitalise on their Olympics sponsorship. Additionally malls 6-sheets (including digital) were used to raise awareness amongst an affluent audience, and our Create team devised an interactive game to be played across 12 x iD6 screens, including malls.

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