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Development Strategy for "LVS" SPE, LLC: Innovation Management and International Logistics Department

This research paper focuses on formulating a development strategy for "LVS" SPE, LLC, a private higher educational institution. It includes analysis of the competitive market situation, organizational management structure, economic indicators, and market share. The paper aims to provide theoretical justification and methodical recommendations for choosing a marketing strategy based on competitive position.

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Development Strategy for "LVS" SPE, LLC: Innovation Management and International Logistics Department

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  1. PRIVATE HIGHER EDUCATIONAL INSTITUTION «ALFRED NOBEL UNIVERCITY DNIPROPETROVSK» INNOVATION MANAGEMENT AND INERNATIONAL LOGISTIC DEPARTMENT THE MASTER'S RESEARCH PAPER FORMULATION OF THE ENTERPRISE DEVELOPMENT STRATEGY (BASED ON “LVS” SPE, LLC) EvheniyKorobeynikov MO-09, part-timestudies Scientific supervisor: Doctor of Economics, Full Professor, Vladimir EvhenievichMomot Language consultant: SvitlanaAnatoliivnaSamoilenko Dnipropetrovsk 2015

  2. Slide2. CONTENTS INTRODUCTION CHAPTER 1 THE THEORETICAL FOUNDATIONS OF A CHOICE OF THE MARKETING STRATEGY 1.1. Methods of analysis of the competitive situation on the market 1.2. The concept of marketing strategy and strategic decision-making model 1.3. Types of marketing strategies, their classification CHAPTER 2 ANALYSIS OF FURNITURE MARKET OF UKRAINE INVIROMENT OF “LVS”SPE , LLC 2.1. Organizational management structure of“LVS”SPE , LLC 2.2. Analysis of technical and economic indicators “LVS”SPE , LLC in 2012-2013 2.3. The Ukrainian furniture market in whole 2.3. The structure of demand for home furniture 2.5.Market share for companies depending on their values CHAPTER 3 ECONOMIC ANALYSIS OF “LVS”SPE , LLC 3.1.SWOT-analysis of“LVS”SPE , LLC 3.2.BCG matrix of “LVS”SPE , LLC 3.3.The positioning of upholstered furniture“LVS”SPE , LLC 3.4.Market competitive map (using data of Market Department of “LVS”SPE , LLC) CONCLUSIONS

  3. INTRODUCTION • The Objectof the researchis “LVS” SPE (scientific production enterprise), LLC (Limited Liability Company) and market environment where the company operates. • The Subjectof the researchis justification of the choosen strategy of the company in the process of market planning of its activities and analysis of its competitive position. • The Purposeof the research paperis theoretical justification and development of methodical recommendations regarding the choice of marketingstrategy according to its competitive position. • Objectives of Master's research paper are: • defining the place and role of strategyandcompetitive position of the company in process of strategic market planning; • making the comparative analysisandthe generalization of existing approaches for justification of the choice of the enterprisestrategy on the results of its competitive position analysis; • theoreticalgeneralizationof modern models of market strategies selection aiming to determine system characteristics, causing assessment of the competitive position of the company; • generalizationandmaking additions to thestrategiesandcompetitive position of the company in the market; • elaboration of a plan ofmarket activitiesin the context of chosen strategyof the factoryandmakingmethodical and practical recommendations for its usage. Slide3.

  4. CHAPTER 1. THE THEORETICAL FOUNDATIONS OF A CHOICE OF THE MARKETING STRATEGY 1.1. Methods of analysis of the competitive situation on the market 1.2. The concept of marketing strategy and strategic decision-making model 1.3. Types of marketing strategies, their classification Slide4. • Distinctivefeatures of enterprisemarketingstrategy: • The process of strategy development is not completed some instant action. Normally it should end the general definition of vectors which will promote and ensure they can increase and improve the position on the market. • 2. The current strategy should be used in tandem with the search method, while in developing policies. The role will consist in finding strategy is to first, help concentrate attention on specific areas and opportunities; and secondly, neutralize all other features that serve as incompatible with our strategy. • 3. The need for strategic planning fall how promising vector of output the company into a profitable level. • 4. In the process of developing the strategy it is not possible to predict all the opportunities that emerged in the design of management measures. That is why you should use generalized not quite complete information about possible alternatives. • 5. Once while searching new alternatives are specific, we see the accumulation of more accurate information. In this case, it may question the need for strategic choice in the beginning. This creates the conditions for good communication strategy without using the principles of recoverability. • 6. For the selection of measures are used as benchmarks and strategies can being said that this is one and the same, and that the various components. Guidepost acts as a goal to which the company intends to reach, and the strategy is the means in achieving the goal. Guideposts, in is case, are the highest level of decision-making. • 7. Guideposts and strategy are interchangeable, as in certain periods of time and at different levels of the enterprise. Certain performance parameters (market niche) in one timeframe perform the role of the guidepost, and in other time will become its market strategy.

  5. Director (CEO) Deputy Director for technological Affairs Deputy Director for production Deputy Director for General Affairs Chief book-keper Chief engineer Technologist Marketing Department Accountancy Mechanical engineer Designer Sales Department Planning-economic Department Workshop production The Quality control department Warehouse Department Transportation (Logistic) Department Engineer manufacturing equipment Repair and tool division CHAPTER 2 INTRODUSING THE EXAMPLE “LVS”SPE , LLC Organizational management structure of“LVS”SPE , LLC Slide5.

  6. Slide6. Analysis of technical and economic indicators “LVS”SPE , LLCin 2012-2013

  7. Slide7. CHAPTER 3 ANALYSIS OF FURNITURE MARKET OF UKRAINE

  8. CHAPTER 4 ECONOMIC ANALYSIS OF “LVS”SPE , LLC SWOT-analysis of“LVS”SPE , LLC Slide8.

  9. Data and calculations for BCG matrix plotting Slide9. BCG matrix of “LVS”SPE , LLC

  10. Slide10. Assessment of the quality of the product and the credibility of competitors *Score – the mark given on the basis of the analysis of the consumers reviews on the varioustrademarks. The positioning of upholstered furniture“LVS”SPE , LLC

  11. Slide 11. Data for market competitor chart Structure of the furniturepurchasing by type

  12. Conclusions • theimplementationofthestrategyofmarketingmixmodifications • more effective advertising company • offering customers perfected services • using of methods of price competition • searchingfor additionalmarketsfornewproductsandnewcustomers

  13. Thank you for your attention!

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