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This chapter delves into the intricate process of formulating research problems, from meeting with clients to clarifying the problem/opportunity and selecting the right research problems. It covers the necessary steps such as defining the manager's decision problem and developing possible research problems. The chapter also discusses the importance of preparing a research request agreement and proposal, providing insights into problem recognition, research design, sampling plan, data collection, analysis, and more.
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The Research Question • Who cares? • New Coke • Research Problems v. Research Opportunities Source: wikipedia.org
Step 1: Meet with Client • Why? • Planned Change v. Unplanned Change Source: www.diylife.comwww.squidoo.com
Step 2: Clarify the Problem/Opportunity • Comes from client meetings • Example: New product is not selling • Normal thinking
Step 3: State the Manager’s Decision Problem • What is a decision problem? • Ex.- “Why are store revenues low?” • Two types • Discovery-oriented problem • Answers “_________?” or “________?” about a problem • Unplanned changes • Strategy-oriented problem • Answers “________?” about a problem • Planned changes
Step 5: Select Research Problems to be Addressed • Limitations • How many to research?
Step 6: Prepare Research Request Agreement • “Document prepared by researcher after client meeting that summarizes problem and what information is needed” • Includes: • Background • Decision problem • Research problem • Use • Population • Logistics
Research Proposal • Research Proposal • Request for Proposal (RFP) • “Document that describes problem for which research is sought, and that asks providers to offer proposals , including cost estimates and a description of how they would do the job.”
Research Proposal • Sections: • Problem recognition • Research design • Sampling plan Data collection forms • Analysis • Time schedule • Personnel requirements • Appendices Source: www.chipabf.org