Webvan: The new and improved milkman . By Gediminas Sumyla. Mission and vision. No supermarket company succeeded in building truly nationwide grocery operation…
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By Gediminas Sumyla
His name is known nationally for the successful chain of bookstores he founded with his brother.
Technological advances have given life to online grocers. Webvan saw the opportunity to take part of food retailing market which consisted of $484 billion and used technology to make all the processes automated and all transactions online. Technology development and support were central to Webvan’s operation. Company implemented a centralized IT architecture, with the same platform serving the different markets, while allowing for market-specific features.
Webvan outsourced most of its network operation functions. Company also hosted its Web and database servers at AboveNet Communications.
Peapod, Streamline, HomeGrocer.com, NetGrocer.com, WebHouse Club.