Oh No…Social Media

1. Oh No…Social Media

2. Where To Begin With Social Media And Why Do It? (i.e. begin with the end in mind)

3. First The Why… • You Can Get More Sales By Leveraging Your Time Relationship Marketing • You Can Charge Higher Fees By Establishing Yourself As “The Expert” In Your Local Marketing Area • You Can Gain More Control Over Your Revenue Stream By Reaching Out To The Public Directly

4. What Is Social Media? • Social Media Is A Way To Deliver A Message From Many To Many. • That’s A First In History • You Can Have A Two Way Dialogue • You Can Get Feedback • This Changes Everything

5. What Is Social Media? • Social Media Mimics Real Life’s Basic Need To Gather. • People Want To Be Together And Learn And Share Not Be Sold • It’s About Building Know Me, Like Me, Trust Me Relationships • If You Would Be Perceived As A “Butthead” For Doing Something In Real Life Then You’ll Be Perceived The Same Way If You Do It In Social Media

6. What Is Social Media? • The Big Equalizer For The Little Guy (aka, You And Me!) • You Can’t Put Up a Web Site Today And Expect 100’s Of People To Show Up There Tomorrow • It Doesn’t Cost Your Firm Money To Promote • Little Companies Can Build An Audience • You Can Easily Surround Yourself With Your Prospects And Let Them Get To Know You

7. How Big Is Social Media? • Facebook Has More Than 355,000,000 Users • 55% Of All Americans Have An Account • They Spend An Average Of 19 Minutes A Day • Average Time Spent On Google 3 Minutes • Bonus: Facebook Is Totally Viral

8. How Big Is Social Media? • Twitter Is Doubling In Size Every 90 Days • Their Short Term Goal Is 50,000,000 Users

9. How Big Is Social Media? • YouTube Has 75,000,000 + Videos And Growing Daily • YouTube Gets More Viewers Than ABC, CBS, NBC And Fox Network Combined.

10. We’re Going To Show You How To Create… The “You” Network And A “System” To Do It

11. What Big Media Companies Understand The Power Of Consolidation And Linking

12. Here’s What Were Going To Do… We Are Going To Link All Of Your Social Networking Properties Together To Build The “You” Network

13. Social Networking Tools • Twitter • Facebook • YouTube • Your Blog / Website • Blog Talk Radio

14. How Most People Mess Up Social Networking • They Don’t Treat People As Friends, So… • Say Nice Things • Be Complimentary • Let People See All Sides Of You (not just your business side) • Be Helpful • If Your Not Having Fun, Others Will Sense That

15. How Most People Mess Up Social Networking • Mom Already Told You This, Don’t Kiss (sell) On The First Date! ;-) • If people think your sole purpose for being on the site is not to add to the community but to sell then you will fail. • When You Go To A “Real” Social Gathering (as opposed to a virtual gathering) Hopefully You Don’t Start Selling Right Off The Bat (or at all). • Definitely Don’t Be Pushy!

16. How Most People Mess Up Social Networking • Thinking It’s About The Number Of Friends Or Followers! • It’s Really About The Quality Of Your Friends And Followers. • Who Is Your Target Audience? • Real Estate Professionals • Mortgage Brokers • Home Buyers & Sellers • Consumers Of Other Services You Sell

17. How Most People Mess Up Social Networking • Thinking It Takes Too Much Time And Never Getting Started • Not Updating Your Properties On A Regular Schedule • Not Following The Terms Of Service Of The Various Sties • Not Moving Your Friends And Fans On To Your List

18. How Most People Mess Up Social Networking • I Can’t Stress This One Enough… • REPEAT: Not Adding To The Community But Just Flat Out Selling. This Is The Kiss Of Death On A Social Networking Site! • People Join Social Networking Sites To Be A Part Of A Community Where They Can Build Relationships. Contribute To The Community And Get What You Want…Sales!