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social media marketing

social media marketing description and its tactics

kumudhasubramanian
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social media marketing

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  1. Social Media Marketing

  2. Social Media Marketing • Social media marketing is the use of social media platforms and websites to promote a product or service. • Social media marketing the management of a marketing campaign, governance, setting the scope. • When using social media marketing, allow customers and Internet users to post user-generated content online comments.

  3. Social Media Websites • Businesses and other organizations to interact with one another and build relationships. • Communities online, some company join the social networks and mobile to users of straight or non-straight followers to "retweet" or "repost" comments. • Social media marketing then connects these consumers and audiences to businesses.

  4. Mobile phones • More than three billion people in the world are active on the Internet. • To easily obtain pricing and product information in real time Mobile media. • Mobile video revenue consists of pay-per-view downloads, advertising, and subscriptions.

  5. Social media marketing tools • There are two basic strategies for engaging social media as marketing tools: • passive approach • active approach

  6. Passive approach: • Blogs, content communities, and forums are platforms where individuals share brands, products, and services. Active approach: • Technologies predating social media, TV, and newspapers can also provide advertisers, Social networks.

  7. Purposes and tactics • Traditional media gave control of message to social media shifts the balance to the consumer (or citizen). • Twitter • Facebook • Instagram • Whatsapp • Pinterest • Youtube

  8. Social networks such as Facebook and Twitter provide advertisers with pieces of information. • The likes and dislikes of their consumer's Social networking sites. • Facebook, Instagram, Twitter, MySpace.

  9. Twitter: • Tweets can contain text, Hashtag, photo, video, Animated GIF, Emoji, or links to the product's website. • Twitter is also used by companies to provide customer service.

  10. Facebook: • Facebook pages are far more detailed than Twitter accounts. • They allow a product to provide videos, photos, and longer descriptions. • 93% of businesses marketers use Facebook to promote 84% of "engagement" or clicks to Likes that link back to Facebook advertising.

  11. Instagram: • The user engagement rate of Instagram was 15 times higher than of Facebook and 25 times higher than that of Twitter • Instagram has a powerful platform for marketers to reach their customers and prospects.

  12. YouTube: • YouTube is another popular avenue advertisements are done in a way to suit the target audience. • The type of language used in the commercials and the ideas used to promote the product reflect the audience's style and taste.

  13. Whats App: • Whatsapp started as an alternative to SMS. • Whatsapp sending and receiving a variety of media including text, photos, videos, documents, and location, voice calls. • It is end-to-end encryption method.

  14. Jarvis SEO Jarvisseo.com@gmail.com

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