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You 2.0 How to Manage & Enhance Influence Through Social Media Marketing

You 2.0 How to Manage & Enhance Influence Through Social Media Marketing. Emily Bennington. Power shift from company to consumer. Then. Now. The World Has Completely Changed. Individuals have a greater impact. Individuals can make things happen faster.

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You 2.0 How to Manage & Enhance Influence Through Social Media Marketing

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  1. You 2.0 How to Manage & Enhance Influence Through Social Media Marketing Emily Bennington

  2. Power shift from company to consumer Then Now

  3. The World Has Completely Changed Individuals have a greater impact Individuals can make things happen faster Individuals have a LOT more freedom

  4. We Have the Power Now!

  5. Bye, Bye “Machine”

  6. Hello, You 2.0!

  7. You 1.0?

  8. Blogs

  9. Justin Hall “The founding father of personal blogging.” New York Times Magazine, December, 2004

  10. Blogging Becomes Available to the Masses! Evan Williams and Meg Hourihan of Pyra Labs launched blogger.com in August 1999. bought it in February 2003.

  11. 200,000,000 blogs now …. and counting #1??

  12. ??????

  13. Why Should You Care? There are SIX jobseekers right now for every one job available. (CAREEREALISM, 2009) 45% of employers reported that they use web searches and social networking sites to screen potential employees. from 22% in 2008. (Career Builder Survey, 2009)

  14. Ready to Get Started?

  15. You 2.0 Scope of Work Please note the following lists assignments due on the session date. Session 1: January 15th • Session 6: February 19th • Reading assignment • Blog post • Personal brand assessment • Session 10: March 19th • Reading assignment • Nonprofit social media strategies (presentation) • Session 2: January 22 • Me 2.0 Part I • SWOT analysis on a public figure • Session 11: March 26th • Reading assignment • Blog post • Session 7: February 26th • Reading assignment • Facebook • Blog post • Session 3: January 29th • Me 2.0 Part II • Vision Board • Session 12: April 2nd • Reading assignment • Facebook Fan Page updates • Blog post • Session 8: March 5th • Reading assignment • (10) Twitter posts • Blog post • Session 4: February 5th • Me 2.0 Part III • Personal Branding Survey • Session 13: April 9th • Reading assignment • Video resume • Session 9: March 12th • Reading assignment • (10) Twitter posts • 100% complete LinkedIn profile • Session 5: February 12th • Reading assignments • Headshot / 300 word bio uploaded • Blog post uploaded (350-550 words)

  16. Homework • Read Assigned Articles • Upload your bio and headshot (apx. 300 words) • Upload “Personal Brand Assessment” blog post (350 – 550 words)

  17. What is YOUR Brand? Your personal brand is made up of two things: How you see yourself How others see you (self-impression) (perception)

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