Social Media Marketing and Web 2.0. What is social media?. A different way to socialize using the web. What are social networks?. A website with a database. What is social media and Web 2.0?. Harnessing collective intelligence Trusting consumers as co-developers
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Community users remain customers 50% longer, spend 54% more than non-community users and visit 9 times more than non-community users
In Canada from April 2006 to April 2007
Facebook grew 2424%
YOUTUBE grew 616%
MySpace grew 135%
Fox Interactive Networks
Craig Newmark has said that this is a time of ‘creative destruction’ and that he has a ‘great deal of sympathy for people who run the printing presses’.
He went on to say that it isn’t journalism that is becoming obsolete; rather the delivery methods are changing. ‘Even the kids realize news is important. The problem is that paper is too expensive’.
Craig Newmark, owner and inventor of Craigslist
“Newspapers increasingly reference Bloggers as sources in stories. In just 2 ½ years this has grown from almost nothing to a significant input to media”
Ipsos-Red, June 2005
Blogs need to be frequent. Web 2.0 has created a low attention span. A blog should be posted a MAXIMUM of 3-4 days apart.
Over 41 Million Canadians have visited Facebook.
YouTube is a popular free video sharing website which lets users upload, view, and share video clips. ...
Tobi – http://youtube.com/profile?user=TobiMichelleM