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Social Media? #WTF - PowerPoint PPT Presentation

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What is social media and why is it important for marketing and advertising?

In this presentation, I will explain to a class at West Chester University why social media is an important tool in the arsenal for marketers to reach customers.

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Social Media? #WTF

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  1. Social Media? #WTF Michael Brenner Sr. Director, Integrated Marketing February, 2012

  2. About SAPWe Help Organizations Do What They Do...Better

  3. Meet Kevin Cassidy aka “@SAP”

  4. Imagine this was your first job…

  5. Age 3

  6. Me, 20 Pounds Years Ago

  7. Today we are all connected

  8. What is Marketing? • “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself… • … The aim of marketing is to make selling superfluous.” • ~ Peter F. Drucker • “Marketing is too important to be left to the marketing department.” ~ David Packard

  9. Marketing is Hard! Your Marketing Sucks • Consumers are bombarded with over 2,000 marketing messages per day • More than 200 Million Americans have joined the U.S. “Do Not Call” list • 86% of people skip television ads • 44% of direct mail is never opened • 99.9% of banner ads do not receive clicks • 90% of emails are never opened and 99.5% don’t produce even a single click. • Buyers wait until they have completed 60% to 80% of their research before reaching out to vendors.

  10. Email Isn’t Dead!Tied with Search for most popular online activity

  11. YOU Are the Future of Marketing • Skills for the Future of Marketing: • Digital • Analytical • Reach • Conversation • Content • Conversion / Loyalty

  12. Business Has Become More PersonalOr Maybe Not So Socially Savvy? Connor Riley ”Cisco just offered me a job. Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work”

  13. “Social Networks have existed for as long as we have.” ~ Paul Adams, Google: The Real Life Social Network

  14. The Scream explained by Paul Wineguy

  15. Less like this…

  16. More like this…

  17. Or This… (“The Future of Media”) "We're seeing platform, technology, and content all converging, and it's happening quickly,“ It's exciting to me. There's an appetite for more original content than ever, and I have a company that creates content, whether it's distributed in short form, reality form, live form, or game form.“ ~CNN / Fortune 1/3/12

  18. Social Media MarketingWhat It Isn’t & What It Is Think more Social… … less Media …or Marketing

  19. Social MediaChanged The Dynamics Of Business Social isn’t just a new way of Marketing… It’s a new way of Doing Business It’s a new way of Working Social media is not an interruption but a distraction medium!

  20. Which Social Media Marketing Tactics Work? Chart used with permission. For a copy, go to:

  21. Discussion… • Which social networks do you use? • Do they influence the stuff you buy? • What brands do social well? • What are some good examples of social media marketing? • Bad examples? • How will you manage your social profiles once you start working?

  22. Thank You! Marketing Blog: B2BMarketingInsider.comSocial News Twitter: @brennermichael