Social Media? #WTF Michael Brenner Sr. Director, Integrated Marketing February, 2012
What is Marketing? • “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself… • … The aim of marketing is to make selling superfluous.” • ~ Peter F. Drucker • “Marketing is too important to be left to the marketing department.” ~ David Packard
Marketing is Hard! Your Marketing Sucks • Consumers are bombarded with over 2,000 marketing messages per day • More than 200 Million Americans have joined the U.S. “Do Not Call” list • 86% of people skip television ads • 44% of direct mail is never opened • 99.9% of banner ads do not receive clicks • 90% of emails are never opened and 99.5% don’t produce even a single click. • Buyers wait until they have completed 60% to 80% of their research before reaching out to vendors.
YOU Are the Future of Marketing • Skills for the Future of Marketing: • Digital • Analytical • Reach • Conversation • Content • Conversion / Loyalty
Business Has Become More PersonalOr Maybe Not So Socially Savvy? Connor Riley ”Cisco just offered me a job. Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work”
“Social Networks have existed for as long as we have.” ~ Paul Adams, Google: The Real Life Social Network
Or This… (“The Future of Media”) "We're seeing platform, technology, and content all converging, and it's happening quickly,“ It's exciting to me. There's an appetite for more original content than ever, and I have a company that creates content, whether it's distributed in short form, reality form, live form, or game form.“ ~CNN / Fortune 1/3/12
Social Media MarketingWhat It Isn’t & What It Is Think more Social… … less Media …or Marketing
Social MediaChanged The Dynamics Of Business Social isn’t just a new way of Marketing… It’s a new way of Doing Business It’s a new way of Working Social media is not an interruption but a distraction medium!
Which Social Media Marketing Tactics Work? Chart used with permission. For a copy, go to: http://socialbmr11.marketingsherpa.com/
Discussion… • Which social networks do you use? • Do they influence the stuff you buy? • What brands do social well? • What are some good examples of social media marketing? • Bad examples? • How will you manage your social profiles once you start working?
Thank You! Email:firstname.lastname@example.org Marketing Blog: B2BMarketingInsider.comSocial News Site:Business2Community.com Twitter: @brennermichael