Speaker Marketing from the Marketing Speaker. Al Lautenslager firstname.lastname@example.org. NSA - Wisconsin. Guerrilla Marketing Social Media Integration Target, Message, Vehicle, Frequency Leverage Other Speaker Marketing Your Plan / Your Questions /Group Input.
Do you have a blank check book to spend on marketing?
Does everyone that couldhire you to speak, know about you?
The primary investments of a Guerrilla Marketer should be Time, Energy and Imagination.
Since Guerrilla’s do not have big bucks to invest, the marketing arsenal must work harder and smarter!
define the “ideal client,”
what would they look like?
….is a current customer
Second best is a past customer
“Marketing results depend less on how advertising is written than on how the product or service is positioned.”
you about ____________________
“All publicity is good publicity except in an obituary”
Integration with Other Marketing
Increases your professional online presence
Brands your company/yourself
Markets your products and services
Find prospects, new customers & power partners
Your profile is another piece of online marketing, not a resume