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Kelly R Hall, CCE IOM President/CEO Longview Chamber of Commerce president@longviewtx PowerPoint Presentation
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DEVELOPING A COMMUNICATIONS STRATEGY. Kelly R Hall, CCE IOM President/CEO Longview Chamber of Commerce president@longviewtx.com. Developing Your Plan. Where To Begin Why do want to have a communications plan? What do you want to communicate?

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kelly r hall cce iom president ceo longview chamber of commerce president@longviewtx com

DEVELOPING A

COMMUNICATIONS STRATEGY

Kelly R Hall, CCE IOM

President/CEO

Longview Chamber of Commerce

president@longviewtx.com

developing your plan
Developing Your Plan

Where To Begin

  • Why do want to have a communications plan?
  • What do you want to communicate?
  • Have you asked each person on the team what they need to accomplish?
  • What results do you want?
  • How will you measure success?
  • How will you use it?
  • How to you engage staff? How do you secure buy in and support of staff?
slide4

Communication Checklist

Information Collection

Defined Framework

Organization

FAQs

Chamber

News Room

Template for

Press Releases

Relationships

w/ Media

slide6

Step 3

  • Formative Research
  • Situational
  • Analysis
step 4
Step 4
  • Set your goals and objectives
  • Objectives are SMART
    • (specific, measurable, attainable, relevant and time-sensitive)
  • Strategic Summary
slide9

Step 5

    • Create an implementation schedule
  • What tactics are you using to reach your target markets?
  • How do you build your content calendar?
  • Where is the information released?
  • How do to track progress?
  • How do you tract and measure … Gantt chart
  • Schedule
slide15

What will it cost your organization to execute?

    • Staff time, consultant, graphics designer, ad space, editorial space, website, e-news, etc.
  • Budget
slide16

A Marathon Not a Race

  • Consider through out all phases …
  • Evaluation
  • &
  • Measurement
slide17

Moving Your Plan Forward

Four Steps to Begin

slide18

Resources:

  • http://www.inc.com/guides/2010/09/how-to-write-an-executive-summary.html
slide21

Q & A

Get Set Ready …. GO!