SAMIE LIM PCCI Vice President – Tourism & Retailing Chairman Emeritus, Philippine Franchise Association President, A

1. SAMIE LIM PCCI Vice President – Tourism & Retailing Chairman Emeritus, Philippine Franchise Association President, Automatic Centre & Blims Fine Furniture E-mail: samielim@blimsfurniture.com

2. Golden Opportunity for the Philippines • Next to the United States, Korea is the 2nd biggest source of foreign tourists in the Philippines • Foreign tourist arrivals in the Philippines grew by 13 % in 2005 • Tourism is estimated to have been responsible for 74 Million Jobs and US $ 1.7 Trillion in GDP worldwide • Tourism contributed 15% of the total global GDP

3. World Tourism Today in 2004 Tourist Arrivals (In millions)

4. Projected Worldwide Tourist by 2010 Only 0.5 % of World’s Tourists! * * Target Number of Tourists by 2008 Tourist Arrivals (In millions)

5. as thePRIMARY TOURIST DESTINATIONin Asia… Because of: • A strategic location in the heart of Asia • 7,107 beautiful islands with world-class hotels, resorts, malls, and shopping centers • 3rd largest English-speaking population in the world • The warmth and hospitality of the Filipinos

6. Call for Collective Action • PCCI highlight the tourism industry as a tool for economic development • PCCI coordinating the private sector’s aggressive national campaign and to leapfrog the growth of tourism industry • Partner with national government agencies and LGUs for an integrated international tourism program

7. ARRIVAL Philippine Travel Agencies Association (PTAA) - Chair Air Philippines ASEAN Business Advisory Council (ASEAN-BAC) ASEAN Tourism Association (ASEANTA) Association of Car Rental Companies, Inc. (ARCI) Confederation of Asia Pacific Chambers of Commerce & Industry Cebu Pacific Air Manila Japanese Travel Agents & Hoteliers Association (MJTAHA) Pacific Asia Travel Association (PATA) Philippine Airlines Philippine Travel Agencies Association (PTAA) Philippine Tourists Transport Cooperative ACCESS AMB. ALFREDO YAO, Federation of Filipino Chinese Chamber of Commerce & Industry - Chair Asia Pacific Projects, Inc. Department of Public Works & Highways (DPWH) Department of Transportation & Communication (DOTC) BIZ TOUR 5Partners & Associates in 5 A’s (Areas of Investment) SABSY PALANCA Chair CYNTHIA LAZO Convenor ROSE MARIE YENKO Convenor YVONNE PASCUAL Convenor Govt. Sector Convenors DOT PTA PCVC

8. BIZ TOUR 5Partners & Associates in the 5 A’s (Areas of Investment) ACCOMODATIONS Chamber of Real Estate Builders Association (CREBA) Real Estate Brokers Association of the Philippines (REBAP) – Co-Chairs Hotel & Restaurant Association of the Philippines (HRAP) Hotel Sales & Marketing Association (HSMA) Philippine Hotel Owners Association (PHOA) Philippine Tourism Authority (PTA) The Philippine Hotel Federation, Inc. (TPHFI) ATTRACTIONS Philippine Tourism Operators’ Association (PHILTOA) -Chair Boracay Eminent Persons Group Cebu Tourism Core Group Ilocos Norte Trade, Tourism, & Investment Council (INTTIC) Kabang Kalikasan ng Pilipinas Foundation (WWF Philippines) Laguna Tourism Foundation (LTF) Northern NSW Eco-Tourism Association & Sense Adventures Philippine Association of Convention Exhibition Organizers & Suppliers (PACEOS) Presidential Agrarian Reform Council (PARC) Southern Tagalog Tourism Council (STTC) Subic Clark Alliance Development (SCAD) Tourism Industry Board Foundation, Inc. (TBFI) ACTIVITIES Philippine Retailers Association (PRA) - Chair Ayala Foundation / Ayala Land Center for International Trade Expositions DLSU-Angelo King Institute Department of Tourism (DOT) Department of Trade & Industry (DTI) Grupo Reposo National Commission for Culture & Arts Philippine Convention & Visitors Corporation (PCVC) Philippine Commission on Sports Scuba Diving Philippine Dental Association (PDA) Philippine Franchise Association (PFA) Spa Association of the Philippines

9. BIZ TOUR 5 Partner: Local Chapters & LGUs NATIONAL CAPITAL REGION Marikina CCI Makati CCI Manila CCI Quezon City CCI NORTH LUZON Bulacan CCI Dagupan City CCI Eastern Pangasinan CCI Ilocos Norte PCCI La Union CCI Pampanga CCI Vigan City CCI Western Pangasinan CCI SOUTH LUZON Batangas CCI Camarines Sur CCI Cavite CCI Laguna CCI Lucena City – Quezon CCI Marinduque CCI Rizal CCI San Pablo City CCI Western Batangas CCI VISAYAS Bohol CCI Boracay CCI Cebu CCI Palawan CCI MINDANAO Butuan City CCI Cagayan de Oro Davao City CCI Dipolog CCI General Santos City Iligan CCI

10. Work plan to Achieve the Five 5s Sustain Growth Ready for Take Off Investment in Building Capacities Advocacy and Network Building 5th Year Targets 1st Year 2nd Year 3rd Year 4th Year 5 Billion USD Investments 5 Million Jobs 5 Million International Tourists 5Billion USD Annual Tourism Revenue

11. 3.95 2.63 5 Million Tourists (+22%) 3.16 (+20%) (+20%) (+24%) The Challenge Ahead Tourist Arrivals (in Millions) 2.29 1.91 (+20%)

12. Manila Laoag Subic-Clark Cebu Davao 1st Phase: Bringing in the Tourists Thru the International Gateways

13. Laoag • Energize international gateways • Link it to clusters of world class tourist attractions within one hour of travel time • Develop various activities within the clusters Subic -Clark Manila Cebu Davao The Program

14. ACCESS/ ROADS-INFRA 2. ARRIVAL (AIR/SEA TRANSPORT) 1. ATTRACTIONS 4. ACTIVITIES 5. ACCOMMODATION 3. Achieving the Five 5’s through 5 A’s 5A’s

15. AIR (Budget airlines, Chartered planes) O P P O R T U N I T I E S Leasing of Offices to Travel Agencies, Tour Operators, & Tour Guides SEA (Cruise Liners, Ferries) Selling/Leasing of Land for Bus and Taxi Terminals; Airports; and Seaports 1. ARRIVAL

16. Development of • shopping malls near • airports, seaports & • bus terminals O P P O R T U N I T I E S ROADS PORTS • Leasing of Commercial • Spaces to Business • Centers, Public Calling • Centers & branches • of Utility Providers WATER • Construction of Toilet • and Bath Facilities • Leasing of Land to • Utility Providers • Development of • Roads & Bridges SEWERAGE 2. ACCESS/ROADS-INFRA ENERGY COMMUNICATION

17. O P P O R T U N I T I E S Leasing / Development of Land for: HOTELS & MOTELS CONDOTELS & BUDGET HOTELS BED & BREAKFAST CHAINS GROCERIES/SUPERMARKETS CONVENIENCE STORES LAUNDRY FACILITIES HEALTH & CLINIC FACILITIES PHARMACIES BOOK SHOPS/ NEWS STANDS COFFEE & BAKESHOPS RESTAURANTS HOTELS RESTAURANTS 3. ACCOMMODATION

18. OPPORTUNITIES Development / Improvement of: HISTORICAL SITES PILGRIMAGE SITES CULTURAL SITES MUSEUMS NATURE, FISHING, OR TRIBAL VILLAGES PARKS PICNIC HUTS AND GROVES CAMPING SITES/GROUNDS NATURAL (eco-tourism beaches, rainforests, mountain ranges) 4. ATTRACTIONS MAN-MADE (theme parks, historical & cultural sites)

19. Sale / Leasing & Development of: SHOPPING MALLS MEDICAL TOURISM FACILITIES RETIREMENT HOMES SPA & RESORTS GOLF COURSES CASINO-HOTELS NIGHT CLUBS GYMNASIUMS TRAINING/ CONFERENCE HALLS SPORTS & RECREATION O P P O R T U N I T I E S SHOPPING FESTIVITIES & EVENTS EDUCATION / MEDICAL TOUR 5. ACTIVITIES

20. Cebu International Gateway(Initial Success Story)

21. ACCESS/ROADS-INFRA ARRIVAL ACCOMODATION 2005 2005 2005 2006 2006 2006 2007 2007 2007 2008 2008 2008 2009 2009 2009 2010 2010 2010 Priority on Mactan Beach Rooms (#1 Tourist Interest) 4 million international seats annually Second Major Highway Priority on 3-Star Cebu City Rooms (#2 Tourist Interest) Upgrade Seaports to Mini-malls Focus: China, Japan, Korea & ASEAN Focus on Region VII to Expand Rooms Focus: Europe, USA, & Canada Efficient Bus System in all Clusters (interconnect with Seaports) Expand Focus to Clusters to Increase Rooms Construction of Panglao and Iloilo Airport Cebu International Gateway Legend: Light Blue =Planning Stage Dark Blue=Soft Launching Green =Implementation Stage

22. Davao International Gateway (Work-in-Progress) Five (5) Clusters Cagayan de Oro Gen. Santos Mt. Apo Fifty (50) Attractions @ At least Ten Attractions each Cluster Pearl Farm Eden Nature Park Davao City “Islands to the Highlands Within 30 minutes” Philippine Eagle Center Zamboanga Samal Island Orchid Farm Flower Farm Two Thousand Five Hundred (2,500) Business Activities @ At least Fifty Activities Each Attraction ? Crocodile Farm Davao International Gateway

23. Bulacan Bicol Region Water Adventure (Batangas) Health & Wellness (Laguna) Quezon City Calabarzon Manila Arts and Nature (San Pablo City) Golf and Leisure (Cavite) Spirituality Center (Quezon) Manila International Gateway Manila International Gateway

24. ILOCOS SUR The Ultimate Experience ILOCOS NORTE Northern Coast Five (5) Clusters Fifty (50) Attractions @ At least Ten Attractions each Cluster Two Thousand Five Hundred (2,500) Business Activities @ At least Fifty Activities Each Attraction LA UNION Coastal Garden PANGASINAN Hundred Islands, Hundred Pleasures ? The Next Success Story: Laoag International Gateway

25. More Work Needs To Be Done Tourism is vital tool for national economic development We still need a coordinated effort, more creativity and initiative for our goal of a sustainable tourism development and promotion in the country to become a reality.

26. THANK YOU! Let’s work together to create thousands of business activities and millions of jobs. SAMIE LIM Vice President – Tourism, Franchising & Retailing, PCCI Chairman Emeritus, Philippine Franchise Association President, Automatic Centre & Blims Fine Furniture E-mail: samielim@blimsfurniture.com Office Number: (632) 7172274 Facsimile (632) 5311005