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Your Reputation is Your Asset Building Your Personal Brand. Chick Herbert Metro Women’s Network September 16, 2010. Gain a better understanding of the benefits of a strong brand Create a greater awareness about your personal brand

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Your reputation is your asset building your personal brand l.jpg

Your Reputation is Your AssetBuilding Your Personal Brand

Chick Herbert

Metro Women’s Network

September 16, 2010


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Gain a better understanding of the benefits of a strong brand

Create a greater awareness about your personal brand

Understand the keys for building an authentic personal brand

Objectives

1




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Creating the impression that a brand associated with a product or service has certain qualities or characteristics that make it special or unique.

Good brands create an emotional connection


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Why Build a Personal Brand? product or service has certain qualities or characteristics that make it

  • Provides a credible, distinctive, and trustworthy identity

  • Improves your ability to influence others

  • It projects a compelling message & experience

  • Helps you stand out in an increasingly cluttered world


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A Personal Brand isn’t ….. product or service has certain qualities or characteristics that make it

…. simply what you say about yourself

…. defined by your job title or organization

…. easily changed


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It Goes Beyond What You See on the Surface product or service has certain qualities or characteristics that make it

Physical Attributes

Dress / Grooming

Speech / Grammar

Social Skills

Talents & Strengths

Values and beliefs

Personal experiences

Ability to Influence

Ability to execute

Drive for results

Thinking style

Relationship skills

Leadership


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Your Personal Brand is ….. product or service has certain qualities or characteristics that make it

…. the shorthand that others use to describe you in their own minds.

They arrive at this shorthand by observing what you say, AND more importantly, what you consistently do.


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  • 55% Visual product or service has certain qualities or characteristics that make it

    Non-verbal body language (including facial expressions, body language, posture, etc.)

  • 38% Vocal

    What the other party hears (not the exact words, but the vocal quality, volume, pace and expression)

  • 7% Content

    What you say, and the words that you use

How Perceptions are Formed


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How people ought product or service has certain qualities or characteristics that make it

to evaluate us

How people really

evaluate us

Trait F

Trait A

Trait F

Trait A

Impression

Trait E

Trait B

Impression

Trait E

Trait B

Trait D

Trait C

Trait D

Trait C

The Power of Perception

Zenger|Folkman all rights reserved


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The key to a personal brand is understanding how others product or service has certain qualities or characteristics that make it benefit from having you involved.


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Your Personal Value Proposition product or service has certain qualities or characteristics that make it

I help (profile) (who benefits?)

with (issues, opportunities, etc.) (how?)

by (process) (what do you do?)


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Your Personal Value Proposition product or service has certain qualities or characteristics that make it

I help

Wells Fargo improve short and long term business performance by

developing more effective leaders.

My team does this by assessing skill gaps and providing relevant development solutions that improve the leadership skills and behaviors of our managers.


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The way you communicate. product or service has certain qualities or characteristics that make it

How you interact in meetings.

The non-verbal messages you send.

The way you invest your time and talents.

How you treat other people.

How you respond under pressure.

“What am I DOING and how does it reflect on me?”

You Define Your Personal Brand Every Day!


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Keys to Brand Clarity product or service has certain qualities or characteristics that make it

  • Establish multiple “Mirrors”

  • Understand your currency

  • Ability to succinctly articulate your Value Proposition

  • Be Predictable – “Carry Your Own Weather”


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Share your talents and knowledge product or service has certain qualities or characteristics that make it

  • Help others - don’t compete with them

  • Identify common goals

  • Acknowledge their achievements

  • Introduce them into your network


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Explore Your Strengths product or service has certain qualities or characteristics that make it

Which of your talents are critical to include as you develop an authentic personal brand?

How do you currently leverage these talents?

What one or two new ways you can leverage these talents to further solidify your brand?

17


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Next Steps product or service has certain qualities or characteristics that make it

  • Create your personal value proposition. Make sure your message is “others” focused

  • Focus on your talents/strengths as you develop your brand.

  • Learn more about your talents

    • Add new ‘mirrors’

    • Self Assessment Tools

    • 360-Degree Assessment Tools

18


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Questions and Discussion product or service has certain qualities or characteristics that make it