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About Walkmans

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  1. About Walkmans Alexander van Dam Rob Kouwenhoven Jan Zekveld

  2. Definition In one sentence A Walkman is a portable battery powered personal cassette player that emits sounds through either headphones or earplugs. Brand vs. Product Definition of ConceptPortable personal audio playback device Invention: 1945: Regency TR-1 Radio 1954: First portable transistor Radio 1963: Electromagnetic recording technology (Phillips) 1965: Compact Casette Tape 1972: Stereobelt (Andres Pavel) 1977: Pressman (Sony’s monaural taperecorder) 1979: Walkman (Sony) 1984: Discman 1989: Video Walkman 1992: Minidisc late 1990’s: Rise MP3 players 1997: Latest Walkman (Sony) 2001: iPod 2005: Walkman Phone (SonyEricsson) 2013: Latest Walkman Phone (SonyEricsson)

  3. Development TCM-17(1987)Tone switch (high/low) Electronic variable speed controlTPS-L2(1979)the first commercially available personal stereo cassette playerWM-1(1981)Introducing a lower cost model, made it more accessibleA volume control dialWM-7(1982)The first to offer remote controlAuto-reverseDolby B noise reduction WM-22(1984)The first Walkman model that was sold in the UK for under £30WM-F5(1984)First “Sports” Walkman modelWM-W800(1985)The only Sony model that featured twin tape decksWM-F107(1987)Solar poweredWM-3000(1990)Aimed at childrenFirst personal stereo cassette player to incorporate a volume limiterWM-EX618(1995)Allowed the machine to automatically skip forwards or backwards, repeat songs and fast forward empty spacesWM-EX652(1997)Long battery life of 38 hoursOver time: Battery requirements went downDouble plugs (re-)emerged 1987 1997

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  8. End User Desire Personal UseDraagbaarheidPrijs -> CD’s warenduur, tapes goedkoper. Kwaliteit -> Digitale bestanden verliezen geen kwaliteit met kopiëren Gebruiksgemak -> computeraansluiting -> Harddisk in medium -> iTunes