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  1. About • Former Irrational Games, Relic, Pandemic • Founded Defiant in 2010 from the best of Pandemic Australia • Defiant is a small team (12) focused on developing mobile titles • Entirely self-funded

  2. Two Years of Defiance • Our strategy • Make great games • Find homes for talent • Rocket Bunnies • Warco • Augmented Reality

  3. Now • Published Ski Safari on April 26th • 500k units at 99c in 3 weeks • 40k units per day at peak (#3 paid, 30th grossing) • 20k units per day after two weeks (#6 paid, 50th grossing) • Heroes Call in submission now (release shortly) • F2P, Diablo-style

  4. Ski Safari Success • Our first game into the mobile market was Rocket Bunnies • Rocket Bunnies was hugely educational • Reached a wide audience (lead on Android, free a-supported) • Had high ratings • Very positive fan response • Made no money! • Actually a hardcore game in casual clothing

  5. Change in Thinking • Ski Safari is a casual game in casual clothing • Ski Safari began as one of a series of prototypes • Core mechanic was fun from day 1 • Continued to push the theme • Ultra polished – finished November 2011, released in April 2012

  6. Heroes Call • Core game in core clothing • We’re a 12 person team, so we can make games that smaller groups can’t • Staking out “Best in Class” in an emerging market (F2P, tablet/mobile, core) • Playing to our strengths – speed and polish

  7. How? • How do we end up with such a wide scope of games (mobile casual, mobile core, augmented reality, journalism simulator)? • How do we keep the wheels turning? • How do we work with the local indie community?

  8. Why? • Our goals when we set up : • Harness the talent in Brisbane • Make only good things • Keep learning, and building from our learning • Keep talent close • Pay a fair wage for fair work

  9. The Defiant Model • Contract work funds our own projects • Find a niche! Augmented Reality has been good for us, because we can excel there • Free office space and advice for local developers == Scalable development team

  10. Success • Ski Safari would not have happened at a traditional developer • Gives us huge visibility and drives to the launch of Heroes Call • Additional freedom for the owners (and revenue for us) • We are stronger together, and can make bigger bets

  11. Tips • For non-US developers, push local hard (this helps to spread) • Get to gameplay as soon as possible • Build runway for multiple titles • Use cheap assets to build out fast (and if you find reference you like, try and contact the artist)

  12. morgan@defiantdev.com @morganjaffit