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Marketing Communications

Marketing Communications. Space Advertising Direct/Internet Advertising Trade Show. Space Advertising. Four distinct inserts in eight trade publications October November December Total Circulation 1,337,170 Total Impressions/Views 2,674,340. Automotive Version. Automotive Engineering.

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Marketing Communications

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  1. Marketing Communications • Space Advertising • Direct/Internet Advertising • Trade Show

  2. Space Advertising Four distinct inserts in eight trade publications • October • November • December Total Circulation 1,337,170 Total Impressions/Views 2,674,340

  3. Automotive Version Automotive Engineering

  4. Data Acquisition Version Evaluation Engineering • Machine Design NASAtech Briefs • Sensors • T&M World

  5. Distributed I/O Version • Control Solutions

  6. Vibration Version • Sound & Vibration

  7. Direct Mail/Internet Advertising • Postcard Mailing • Test e-Mail Blast • e-Newsletter Sponsorship

  8. Postcards Catalog request card directed to 5,000 data acquisition buying influences • Evaluation Engineering • Sensors Scheduled to mail: Week of 9/9/02

  9. e-Mail Blast Catalog message to 8,000 DA or test & measurement recipients with buying authority Control Engineering • EDN • IAN Plant Engineering • Product Design & Development • Quality • R&D • Test & Measurement World Release date: 9/10/02

  10. Sponsorships NASA Tech Briefs INSIDER E-mail newsletter sent monthly to 43,000 test instrument buyers; 100% opted-in list. Test & Measurement World On-line Sent to 55,000 subscribers; 100% opted-in

  11. Trade Shows Sensors Expo, Boston September 24-26, 2002 Products: • ADAC/5000 & DaqBoard/2000 Series • Signal Conditioning for portable, plug-in and stand alone • Distributed data acquisition; PointScan Series • Embedded real-time solutions featuring DBK signal conditioning with Linux & QNX drivers

  12. OEM New England • Total Design Solutions Worcester, MA I-X Center, Cleveland October 1-2, 2002 October 8-10, 2002 PC-based Data Acquisition with Embedded I/O for OEMs. Demo features ADAC/5000, DaqBoard/2000 with Linux and QNX operating systems.

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