Marketing & Communications

1. Marketing & Communications Faculty Senate April 8, 2013

2. Goals of Marketing and Communications • Lead/support the growth of the mainland business and referrals to the hospital • Grow regional, state and national reputation of UTMB and its unique contributions to health • Support the engagement of physicians and employees in the Road Ahead and support change management/key initiatives • Integrate public messages and positioning of UTMB by partnerships with development, health policy and legislative affairs, and other outward focused groups

3. Marketing and Communications – Key Functions and Structure • Grow the business with focus on the mainland • Partner with focused service lines and growth services • Strategy and execution of marketing and advertising • Partner with community and physicians relations • Develop the digital strategy • Innovate and integrate digital tools • Digital measurement • Brand integration with decentralized content management • Mobile applications • Establish strategic message platform and approach • Brand management • Employee communications • Executive/President communications • Corporate publications • Manage interface with public focused groups: policy, development, alumni relations, community • Generate non-paid media that supports marketing and reputation goals • Local, regional, state and national focus • Crisis communication and issue management • Market intelligence and research • Financial management • Office management • Contract management • Payroll management