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MARKETING COMMUNICATIONS. Name Of the Student Name Of the University. OVERVIEW STRATEGIES OF INTEGRATED MARKETING. Education Entertainment Systems Messages Tools Activities Information. DEMOGRAPHICS OF CLIENT MARKET. Identifying the Target Audience. WHO? WHERE? WHAT? HOW MUCH?

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marketing communications

MARKETING COMMUNICATIONS

Name Of the Student

Name Of the University

MARKETING COMMUNICATIONS

overview strategies of integrated marketing
OVERVIEW STRATEGIES OF INTEGRATED MARKETING
  • Education
  • Entertainment
  • Systems
  • Messages
  • Tools
  • Activities
  • Information

MARKETING COMMUNICATIONS

demographics of client market
DEMOGRAPHICS OF CLIENT MARKET

Identifying the Target Audience

  • WHO?
  • WHERE?
  • WHAT?
  • HOW MUCH?
  • FORM – CHANNEL – PERIOD OF TIME
  • WHAT WAS IT?

Choice of Communication Channel

Message

Budget

Communication program design

Monitoring & Evaluation

MARKETING COMMUNICATIONS

marketing campaign to target audience
MARKETING CAMPAIGN TO TARGET AUDIENCE

Brand’s Credibility & Visibility:

  • Beliefs,
  • Ideas,
  • Attitudes,
  • Advertisement,
  • Impressions & Actions

- regarding a product

MARKETING COMMUNICATIONS

delivering message to promote campaign
DELIVERING MESSAGE TO PROMOTE CAMPAIGN
  • Message Source
  • Message Format
  • Message Criteria
  • Message Structure
  • Message Style
  • Message Content

MARKETING COMMUNICATIONS

goals and tasks of promotion

Informing

Reminding

Target

Audience

PLC Stages:

Introduction

Early Growth

PLC Stages:

Maturity

Persuading

PLC Stages:

Growth

Maturity

GOALS AND TASKS OF PROMOTION

MARKETING COMMUNICATIONS

the aida concept

Action

Desire

Conative (doing)

Interest

Affective (feeling)

Attention

Cognitive (thinking)

THE “AIDA” CONCEPT

MARKETING COMMUNICATIONS

five finger story
FIVE FINGER STORY
  • Promotion
  • Personal Selling
  • Direct Marketing
  • PR & Publicity
  • Advertising

MARKETING COMMUNICATIONS

conclusion
CONCLUSION
  • Marketing Strategies
  • Marketing Communication
  • Public Relations
  • Advertising
  • Communication Techniques

MARKETING COMMUNICATIONS

references
REFERENCES
  • John Egan (2007), Marketing Communications, British Library Catologing-in-Publication Data, ISBN = 1844801217.
  • David Po-Chedly (2001), Client Management Relationship, Human Resource Development Press, ISBN = 0874256372.

MARKETING COMMUNICATIONS