1 / 15

Typography

Typography. When designing with type, Consider the nature of the composition and the function of the design. Consider Concordant or Contrasting NOT Conflicting Typestyles. CONCORDANT. using one typestyle for the entire composition

kioko
Download Presentation

Typography

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Typography

  2. When designing with type, Consider the nature of the composition and the function of the design Consider ConcordantorContrasting NOT ConflictingTypestyles

  3. CONCORDANT • using one typestyle for the entire composition • if you are using a single font, consider using a variety of widths and weights to provide some visual variety within the uniformity

  4. Constrasting • using two extremely different font styles with a composition • Contrast is key; a highly decorative letterform works well with a neutral one; • a heavy sans serif pairs nicely with a thin serif • FYI….when designing with fonts, limiting the number is ideal. Too many fonts can distract from the content rather than support it

  5. Conflicting (a big no, no!) • Using similar but not the same font style is NOT recommended since it does not provide enough contrast within the composition nor will help with unifying the overall look. • It will look like a mistake has been made by the designer.

  6. Here are some examples of Concordant and Contracting designs…

  7. Gestalt Theory---- “wholeness” “the total is worth more than the sum of the parts”

More Related