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National Conference on Agriculture Rabi Campaign 2012 – 13 . Strategy for Technology Extension. Agriculture & Marketing Department Government of Maharashtra Mumbai . The Mission. Extension through involvement Of all stake holder. FIRE => PQRS. P – Productivity Q – Quality

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National Conference on Agriculture

Rabi Campaign 2012 – 13

Strategy for Technology Extension

Agriculture & Marketing Department

Government of Maharashtra

Mumbai



Extension through involvement Of all stake holder

FIRE => PQRS

  • P – Productivity

  • Q – Quality

  • R – Returnability

  • S – Sustainability

  • F – Farmer

  • I – Industry

  • R – Research

  • E – Extension


Strategy for Technology Extension

  • Extension through organising farmers into groups.---

  • Farmer Interest Group

  • Farmer Producer Group

  • Extension through cadre of service providers---

  • Scoutsin CROPSAP

  • BTM in ATMA

  • PMT in NFSM

  • TA in INSIMP


Strategy for Technology Extension

  • Extension through Contract Farming

  • Extension as a Part of Project implementation.

  • Public Private Partnership in extension.



Objectives

Public Private Partnership

Objectives

  • To mobilise farmers into groups and federate groups into ‘Producer Companies (PCs)’.

  • To implement end-to-end Extension Projects to develop crop specific value chains.

  • To demonstrate public/private technologies

    (e.g. seed and other inputs).

  • To increase productivity by adopting best of technologies in public and private sector.

  • To aggregate farm produce.


Exploiting Opportunities through Agri-network

Retailing Exports Processing

Corporates

Tax incentives

Grading Packing

Corporates

SME

Government

Producer Company

Banks NGO

Aggregation

MFI NGOGovt.

F-SHG

Production

8

Agri-investment promotion Framework


Convergence of all Government Interventions

  • Backward linkages possible through:

    • Rashtriya Krishi Vikas Yojana.

    • National Food Security Mission.

    • National Horticulture Mission.

    • National Program for Micro-Irrigation.

    • Programmes under Micro-Management.

    • National Programme for Soil Health.

    • Technology Mission on Cotton.

    • Integrated Scheme for Oilseeds, Pulses & Oilpalm.

9


PPP – Market Linkage of Small Holders

Maize

  • Monsanto, Pioneer, UPL, Venkys, Yara

  • 5000 Farmers; 5000 Ha.

  • Improved Yields; procurement.


PPP IAD MAIZE MODEL

  • All participating companies appointed dedicated district project teams.

  • All have excellent co-ordination with Govt. Extension Functionaries.

  • Widely accepted drought tolerant genotypes (Hybrids) tried in project.

  • Monsonto :- 1. Center of excellence on farmers field & FFS.

    2. Voice mail crop advisories to farmers.

  • Pioneer :- Joint village meetings & farmers trainings.

  • UPL :-Unimart – Farmers advisory centers.

  • Venkys :- Obtained license for direct procurement from farmers & will open procurement centers for farm gate purchase of end produce.


PPP IAD MAIZE MODEL

Farmer School

UPL-ADVANTA

MONSANTO

PIONEER

VENKY’S

FARMER

INCREASED CORN PRODUCTIVITY

Area : 5000 Ha . Farmers : 5000 Micro projects : 25 (Each of 200 Ha)

  • Project Area : AURANGABAD, JALNA, BULDHANA, Dhule, Nadurbar


PPP – Market Linkage of Small Holders

Soyabean

  • ADM

  • 33,300 farmers; 63750 Ha.

  • Soil testing, seed production, IPM, Training, Agri-Advisory Centres, micro-irrigation, direct buying, ADM Kisan Card.


Soil tests to rationalise fertiliser use

Value Chain Development Of Soybean

Soil Tests To rationalise Fertiliser use

Promote of High Yielding Certified Seeds developed by SAUs

Seed Production Through Farmers Groups

Training For Seed Production



PPP – Market Linkage of Small Holders

Pulses

  • Rallis India

  • 26000 farmers; 23500 Ha.

  • Soil testing, seed production, Drip & Sprinklers; Demonstration; training; buy-back.

  • PRERNA Experience.


Pulses Productivity Improvement

Objective In Process ……..

Model Village

Package of Practice

Water Harvesting

  • Farmer Grouping

    • Sharing of Resources

    • Sharing of Ideas/ Knowledge

    • Saving on inputs – Fert/Pest

  • One to one planning

    • Resource Improvement

    • Usage of resources

  • Trainings

    • Advance Schedule

    • Every 10 – 15 Days

    • Next 15 day plan

  • Individual Contacts

    • Regular 10 – 15 days

  • Field Visits

    • Regular fields visits

  • Prerna

    • Sharing of Practices

    • Sharing of knowledge

    • Sharing of contacts

  • Self Training (Farmers)

    • Weekly

    • Minutes of meeting

    • Discussion on crop

    • Sharing of knowledge

  • Bank

    • SBI/ HDFC

    • Saving in interest

Crop Rotation

Trainings

Water Management

F & V

Pulses

Drip/ Sprinklers

Yield Improvement

Soil Health

Trainings

Improve Farmers Earning/ Prosperity

Compost

Seed Village

Animal Husbandry

Seeds Production

Benefits Inputs

Better Price

Sharing Resources

Saving on Interest

Procurement

Sharing Knowledge

Financial Help

Harvesting

Farmer Group

Bank


PPP – Market Linkage of Small Holders

Cotton

  • Nuziveedu Seeds.

  • High Density Plantation.

  • 3500 farmers / 4100 Ha.


Ppp project for increasing productivity of cotton
PPP Project for increasing productivity of cotton

  • Objective: To Increase the Productivity (Yield)

  • of Cotton by 50% in the Project Area.

  • Main Concepts:-

  • High Density Plantation (14586 plants per Acre )

  • Awareness of Crop Geometry

  • Judicious Use of Plant Growth Regulator.

  • I.N.M. & IPM

  • Post Harvest Management – Market linkages

  • Introduction to mechanisation

  • Drip,Mulching

  • Partner : Nuziveedu Seeds Pvt Ltd

  • Project Cost: Rs.2707 Lakhs



PPP – Market Linkage of Small Holders

Fruits

  • Mahindra & Mahindra – Grapes

  • 1000 Acres / 1000 farmers.

  • Bayer, Kaybee, Yara – Pomegrenate.

  • 1000 Acres / 1000 farmers.


Goals and expected outcome

PPPIAD for Value chain Development of Pomegranate

Goals and Expected Outcome

  • Project Objective:

  • To assist farmers in growing their pomegranates better and assisting them in securing best monetary realisation of their fruit.

AGRONOMY

MARKETING



Value chain development of grapes in maharashtra
Value chain Development of Grapes in Maharashtra


Project on value chain of vegetables under ppp iad vegetable
Project on Value Chain of Vegetables under PPP- IAD (Vegetable)

Objectives:

  • To increase the income of farmers through-

    • Provision of guaranteed market- contract farming

    • Supporting farmers to adopt advance technologies for increasing production and productivity

  • To ensure supply of quality vegetables to processing company

    • Organizing farmers into groups and ultimately into production company in the cluster

    • Establishment of supply chain to ensure supply



Project e content rml
Project E-Content - RML

Status update

  • Project has started on 12th June’12

  • Till now 889 SMS have been sent

  • On an average farmers receives one message everyday

No. of SMS


PPP – Market Linkage of Small Holders

  • Projects Under PPP – 12

  • Participating Companies – 20

  • Farmers – 1 Lakh

  • Area – 1 Lakh Ha.

  • Project Cost – Rs. 250 Cr.

  • Share of farmers & Pvt. Sector –Rs.140 Cr.

  • Government Share – Rs. 110 Cr.


Support to farmers

Support

to

Farmer

Farmer support

Financial

Technical

  • Technical know how training on agronomical practices

  • Awareness about crop protection

  • Technical visits

  • Expert advocacy

Direct support

Faclitation

  • Drip irrigation

  • Output quality incentive

  • Subsidized chemical kits

  • Bank Loans

  • Fertilizer availability

  • Crop Insurance

  • Soil Sampling

  • Procuring equipments


Thank you

Water is life !!!


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