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Presented by: C4C #3 Madison Bell Ashley Lawrence Anna Radliff

Presented by: C4C #3 Madison Bell Ashley Lawrence Anna Radliff. Tervis Tumbler. Objective Benefits Primary Secondary Target Audience Creative Strategy Message Strategy Message Appeal Key Copy Points. TV Ad “ Tervis Tough”. Magazine Ads. Cosmopolitan Magazine

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Presented by: C4C #3 Madison Bell Ashley Lawrence Anna Radliff

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  1. Presented by: C4C #3 Madison Bell Ashley Lawrence Anna Radliff

  2. Tervis Tumbler • Objective • Benefits • Primary • Secondary • Target Audience • Creative Strategy • Message Strategy • Message Appeal • Key Copy Points

  3. TV Ad “Tervis Tough”

  4. Magazine Ads

  5. Cosmopolitan Magazine Full Page Bleed: 8 ¼ X 11 1/8 Audience: 34% of readers are between the ages of 18 and 24.

  6. Men’s Fitness Magazine Full Page Bleed: 8 x 10 ¾ Audience: 18.4% of readers are between the ages 18-24 .

  7. Radio Ad * No Tervis Tumblers were harmed in the making of this recording! 

  8. Out of Home Media

  9. 3 D Sidewalk Murals

  10. Thank You! Questions?

  11. References • Cosmo Media Kit- http://www.cosmomediakit.com/r5/showkiosk.asp?listing_id=4249741&category_id=27809&category_code=rate • Cosmo Demographic Profile- http://www.cosmomediakit.com/r5/showkiosk.asp?listing_id=360482&category_code=read&category_id=27810 • Men’s Fitness Media Kit- http://www.fit-pregnancy.com/mediakits/mens_fitness/pdf/production_specs_09.pdf • Men’s Fitness Demographic Profile- http://www.fit-pregnancy.com/mediakits/mens_fitness/pdf/demo_profile.pdf

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